Aldi Stand

Aldi Supermarket | Exhibition Stand

Giving customers an extraordinary Aldi Christmas

Type: Exhibition Client: Aldi
The Challenge

The full Christmas Shop at Aldi

Introducing the delicious range of Christmas food and drink from Aldi

How do you convince Christmas shoppers that Aldi is the destination to go to for a ‘full Christmas shop’ at a time when other food and drink retailers are all saying the same
thing?

The Idea

Christmas is all about indulgence

Christmas is all about indulgence, so to capture the hearts of busy consumers we decided to pamper them with a little Aldi magic and sparkle.

We created a boutique Aldi Christmas bar serving a range of Aldi wines and champagnes as well as chocolates, truffles, mince pies and crackers and cheese at the BBC Festive Good Food Show.

Tired shoppers were rewarded with tasty treats and quirky cocktails mixed by our mixologist under the shadow of our beautiful champagne bottle Christmas tree.

Aldi Stand
Aldi Stand
Aldi Stand
Aldi Stand
The Impact

40,000

People visiting the stand

350,000

Social Shares

100,000

Food and drinks samples
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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