Branded sampling teams targeted key office workers and buyers in key retailers, supported by a roaming mobile media van as well as a direct-to-desk sampling campaign
i2i developed a structured sampling campaign to reach prime office workers who matched the target audience as well as relevant buyers in potential retailers.
We offered everyone a branded pillow pack containing 6 x Smartphone Wipes.
Branded teams handed out the samples outside Head Offices including companies such as Sainsbury’s, Apple HQ, Virgin and Tesco.
We supported this by offering “Direct to Desk” sampling reaching additional retail groups such as O2 and Vodafone.
All recipients were encouraged to upload a picture to #loveyourphone for the chance to win an iPad.