How Rubicon used the leading UK Brand Activation Agency to create an integrated marketing campaign with a fleet of Rubicon branded vans for sampling alongside a Rubicon chill-out zone & playground at national Mela events.
A fleet of Rubicon branded vans sampled a range of flavours and products to consumers as part of a live marketing campaign. The goal was to target a specific demographic with a targeted hit squad and specific journey plan. The live event included hosting consumers within a Rubicon chill-out zone & kids playground across national Mela events.
Visitors were entertained by music and dance, while brand ambassadors distributed cheerful branded postcards so visitors could drop a note back to family at home, postage courtesy of Rubicon.
