Experiential roadshow, using a fully branded, seven metre trailer packed full of interactive technology and awesome TRANSFORMERS games and toys
i2i created a six-week experiential roadshow, using a fully branded, seven metre trailer packed full of interactive technology and awesome TRANSFORMERS games and toys.
The highlight of the experience was a bespoke “Fastest TRANSFORMERS” digital experience; utilising the latest Kinect technology, visitors were able to become noble Autobot Optimus Prime or savage Dinobot Grimlock and see how many times they could transform their robot against the clock.
Competitions and challenges on the tour stage kept queuing participants entertained, as well as photo opportunities with an original Peterbuilt 360 Optimus Prime truck and robot costume character.
Tour included 53 days activity at a range of festivals, events, city centres and retail visits to Toys R Us and Smyths stores