Eye catching country kitchen created using Dorset Cereals key imagery and offering shoppers a FREE bowl with delicious fresh cold milk
We created an eye-catching Dorset country kitchen that we took out on a four-week tour at Tesco and Sainsbury’s stores in key demographic regions.
Consumers enjoyed an introduction to the new tasty toasted range with food samples served with fresh milk and a £1 off voucher to inspire sales.
Further engagement was created with a free prize draw competition, where a Dorset Cereals hamper could be won each day.