Philips | Demonstrations
Making Phillips the most electrifying choice for UK consumers
The Challenge
Creating an outstanding in store team
The Idea
Highly skilled in-store sales team
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Create a phenomenal in-store field marketing team together with the right tools and mindset to make Philips the best in the market
There are a bewildering number of electrical products to choose from in today’s marketplace.
With such competition, how can you ensure you’re top of the pecking order?
The answer: create a phenomenal in-store field marketing team with the right tools and mindset to make Philips the best in the market and significantly increase sales across the whole range of their products.
Team of demonstrators to provide consumers with expert advice, enhancing their shopping experience and ensuring they make an informed choice that felt right.
We recruited and trained a highly-skilled sales team with a real passion for Philips’ brands and the retailers they work in. Thanks to their in-depth product knowledge the team could provide consumers with expert advice, enhancing their shopping experience and ensuring they make an informed choice that felt right.
As part of their remit, the team built great relationships with store management to ensure that Philips products were always in stock and merchandised effectively to give the greatest impact. They completed training sessions for the retailer partners on both existing and new product ranges to ensure the permanent staff acted as ambassadors for the brand in their absence.
Alongside the in-store face-to-face activity, we developed leading technology for the team to use: our on-line weekly reporting and analysis systems generated immediate consumer and store feedback, including market analysis and sales reporting. And highlighted any issues, such as out of stocks.
The campaign included development of innovative products displays and POS, including a ‘shop-in-shop’ in-store to enhance the shopping experience during 2020, as well as providing additional tactical support for the brand during peak sales periods with tailored demonstrations and a professional consultation service.
“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”
Aquafresh, Brand Manager
“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”
Iso Active, Brand Manager
“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”
Paula, Brand Manager
“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”
MAOAM, Brand Manager
“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”
General Mills, Olympic Project Director
The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.
Foodies Festival, Project Manager