Making it all add up

Evaluation and reporting are a key feature of our service – helping to drive continuous improvement and to maximise ROI.

Working closely with the client’s research teams we ensure we use the most appropriate independent evaluation tools.

Our project evaluation will typically include:

• ROI financial modelling
• Intercept consumer interviews
• Benchmarked qualitative & quantitative research
• Analysis of key account EPOS feeds
• Analysis of IRI data dips
• Mystery shopping
• Field based Quality Assurance Management

Exclusive Offering - Real Time Result Reporting

i2i clients can view results and learnings in real time via dedicated websites. Providing a unique ability to report and analyse whilst campaigns are still in progress. Allowing for refinements within 24 hours.

See our evaluation and reporting techniques at work:

  Case 1 :

1.2 million get a taste of Bitesize Confectionary

  Case 2 :

86% endorse Premium Breakfast cereal