DMF

Dead Man’s Fingers | Roadshow | Brand Experience Company

A bad-ass, original beverage!

Type: Roadshow Client: Dead Man’s Fingers
The Challenge

Raising awareness & trial of Dead Man’s Fingers Rum

Making it become the non-conformist brand of choice, a bad-ass, original beverage!

Create an unforgettable brand experience to portray the brands authentic messages whilst sampling the full range of Dead Man’s Fingers flavours.

Focus on reaching nationwide coverage of bars and companies with a particular focus on students.

The Idea

The "Hang Bar" Challenge

Engaging Gen Z in bars and introducing them to the Dead Man's Fingers unique sense of style and taste!

i2i made sure the bars signed up for the roadshow campaign by providing a teaser of what the evening would entail.

We sited ‘The Hang Bar Challenge’ brand experience upon arrival which created a real sense of competition & community in the bars as groups of company colleagues & friends cheered each other on as they hung for 2 minutes to win a £50 drink cheque or a selection of branded merchandise.

A unique branded vehicle was also used to create stunning photo opportunities as well as raise brand awareness in the local area. Consumers could enjoy a delicious sample promoting the range available in each particular bar.

DMF
DMF
DMF
DMF
The Impact

35

Days

25,500

Samples

1,500

hang bar participants

92%

future purchase intent
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

RSV

Russian Standard Vodka | Promotional Marketing | Brand Marketing Agency

Russian Standard Vodka’s UK launch

Type: Promotional Marketing Client: Russian Standard Vodka
The Challenge

Become the brand of choice

The vodka market is competitive and dominated by one major player. RSV needed to be a real challenger brand to create an impact in the UK.

As a new brand in the UK market, Russian Standard Vodka’s launch needed to create noise. They enlisted the help of our brand marketing agency to create a consumer focused campaign, ready to disrupt the market place.

The Idea

Integrated through-the-line programme

"Meet the Russian Standard" campaign brought to life on-pack, on-trade and off-trade

Research suggested that young adults were looking for drinks that are authentic and add to their night out. Authenticity creates cool.

We developed a through the line programme centred on a competition to “Meet the Russian Standard.” This offered 150 x 24 hour VIP trips to Moscow to be won.

ON-TRADE: Glamorous sampling staff dressed as Cossack dancers travelled the country in an eye-catching branded vehicle. Consumers received a free RSV cocktail sample, merchandise and an augmented reality card and code for online competition entry.

OFF-TRADE: 250,000 bottle collars communicated the promotion on-pack, alongside a comprehensive sampling tour at top end grocers. An RSV mini bar was installed for tactical sampling in Selfridges & Harrods Department stores.

RSV
RSV
RSV
RSV
The Impact

40,000

Consumer trials

1million

Consumer contacts

10%

Sales Conversion

3rd

largest vodka brand in UK
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Cointreau

Cointreau | Pop Up Shop

Delicious Cointreau fizz

Type: Pop Up Shops Client: Cointreau
The Challenge

Serving delicious Cointreau fizz in 50 urban locations

Cointreau had fallen out of fashion with younger consumers who needed to be re-engaged and reminded of the delights that could be served when using Cointreau in a drink

Cointreau is a well-known brand but had fallen out of fashion and younger consumers who were increasingly interested in cocktails and drinks with interesting ingredients and flavours.

They needed reminding of the delights that could be served when using Cointreau in a drink.

On trade the brand was nearly invisible with declining levels of stocking.


Play Me
The Idea

Putting some fizz back in the brand

i2i developed a stand-alone pop-up Cointreau Fizz bar that was sited in the gardens of 50 style bars in major urban locations

Put some fizz back into the brand and make it relevant by giving it a younger more contemporary fun image and demonstrate the brands versatility as a great drink to order as a summer cocktail.

To create standout developed a stand-alone pop-up Cointreau Fizz bar that was sited in the gardens of 50 style bars in major urban locations. The bar was designed to look natural organic and fun and was manned by a team of young engaging mixologists.

Consumers were offered a multi-sensory tasting experience with a range of Cointreau Fizz cocktails and canapes and an incentive to purchase.

Cointreau
Cointreau
Cointreau
Cointreau
The Impact

75,000

Cocktails Served

150,000

opportunities to see

15%

Increase in sales
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Tia Maria

Tia Maria | Roadshow

Discover your Tia Maria Identity

Type: Roadshow Client: Tia Maria
The Challenge

Inspire new consumers

i2i were tasked to reach a new younger generation and introduce them to Tia Maria

Revitalising the Tia Maria brand to a new younger generation by emphasising the drink’s versatility, modernity and playfully mysterious character.

The Idea

Engaging in-bar Tia Maria experience

In-bar sampling team engaged with customers, offering a free sample as well as a fun game with fantastic prizes to be won!

i2i created an in-bar sampling campaign which encouraged consumers to discover their “Tia identities” through flirtatious play, inspired by the “Get Behind the Mask” ATL.

Samples of Tia Maria Breeze (a Tia and cranberry cocktail) were distributed with game packs linking to cocktail recipes and a free prize draw entry with a personalised Tia party (including venue, DJ and mixologist) as the main prize. Elegant red Tia masks were given to consumers who were encouraged to share their pictures on Facebook.

Campaign also encouraged venue compliance through the creation of in-bar POS, delivered and set up by a merchandising team.

Tia Maria
Tia Maria
Tia Maria
Tia Maria
The Impact

150

Bars

30,000

Samples

100,000

Social reach

3,500

Competition entries
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Funkin

Funkin | Roadshow

Making it shake!

Type: Roadshow Client: Funkin
The Challenge

Showcasing Funkin’s range of contemporary cocktails

Create a desirable stand to encourage busy urbanites to stop and try NEW Funkin Cocktails in key city centres across the UK

Mass sampling activity generating brand awareness of Funkin Cocktails amongst the key target audience whilst offering fun engagement activities to encourage dwell time at the stand.

The Idea

Pop Up Mini Bar

Offered free samples as well as fun and engaging activities

We developed the concept of creating a pop-up bar showcasing the brands personality by utilising a range of neon lighting and fun props across a range of London locations & other key UK City Centres.

The bar drew a lot of traction and encouraged consumers to try free samples across the range as well as participating in fun & engaging activities to leave an everlasting impression of the brand.

Funkin
Funkin
Funkin
Funkin
The Impact

40,000

Samples

82%

Purchase intent post-sample
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Aldi Stand

Aldi Supermarket | Exhibition Stand

Giving customers an extraordinary Aldi Christmas

Type: Exhibition Client: Aldi
The Challenge

The full Christmas Shop at Aldi

Introducing the delicious range of Christmas food and drink from Aldi

How do you convince Christmas shoppers that Aldi is the destination to go to for a ‘full Christmas shop’ at a time when other food and drink retailers are all saying the same
thing?

The Idea

Christmas is all about indulgence

Christmas is all about indulgence, so to capture the hearts of busy consumers we decided to pamper them with a little Aldi magic and sparkle.

We created a boutique Aldi Christmas bar serving a range of Aldi wines and champagnes as well as chocolates, truffles, mince pies and crackers and cheese at the BBC Festive Good Food Show.

Tired shoppers were rewarded with tasty treats and quirky cocktails mixed by our mixologist under the shadow of our beautiful champagne bottle Christmas tree.

Aldi Stand
Aldi Stand
Aldi Stand
Aldi Stand
The Impact

40,000

People visiting the stand

350,000

Social Shares

100,000

Food and drinks samples
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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