Philips Avent Stand

Philips | Exhibitions

Showcasing the Philips Avent range

Type: Exhibition Client: Philips
The Challenge

Philips Avent at Olympia Baby Show

Engage with new Mums at the Olympia Baby Show and showcase the Avent range

Philips wanted to attend the Olympia Baby Show to showcase their range of Avent products whilst demonstrating their new uGrow technology.

This allows parents to keep track of baby feeding and sleeping patterns as well as tracking their height, weight & development.

The Idea

Impactful and interesting stand

i2i managed the fully service delivery of the stand and all the logistics at the show

We created & managed all logistical aspects of the Avent stand including ensuring that we created stand out in a busy hall & driving strong visibility & interest.

The stand consisted of product displays which the team could sell from, managed by a passionate team of Philips experts.

The stand included demonstration pods where staff could complete in-depth demonstrations on the various items which new and expecting mothers might need.

Philips Avent Stand
Philips Avent
Philips Avent
Philips Avent
The Impact

70,000

Visitors

100%

Sales targets achieved
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

ISO Active

Iso Active | Roadshow

Revolutionary change in oral health care

Type: Roadshow Client: Iso Active
The Challenge

Launch of Iso-Active

Bring to life the revolutionary new oral health care concept of Iso-Active

GSK launched a radical new toothpaste which transforms from gel to foam in the mouth.

The format was introduced across Aquafresh, Sensodyne and Macleans ranges, representing the first time these brands were promoted together.

iso-active performs exceptionally well, feeling totally different from any other toothpaste. Therefore we needed to get the product into customers hands whilst creating a multi-brand memorable experience leading to increased awareness & future sales.


Play Me
The Idea

Experiential Roadshow

Multi-brand roadshow offering immediate free trial along with interactive technology to bring the concept to life

We designed a multi-brand experiential iso-active roadshow to bring to life the proposition that “brushing is believing.” The tour targeted high footfall shopping centres and multiple grocers to convert trial into purchase.

The iso-active concept was communicated through eye-catching interactive technology in a 360° set, while trained Brand Ambassadors helped consumers decide the best brand for them before sampling product LIVE in giant replica cans.

All consumers were given a money off coupon with hidden instant win messages that were readable behind a red reveal panel on stand. Prizes included brand-themed holidays, toothbrushes, and product.

Iso-Active
ISO Active
Iso-Active
ISO Active
The Impact

600,000

Demonstrations

1.5Million

Opportunities to see

554%

Sales uplift

80%

Intent to purchase
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Macleans

Macleans | Promotional Marketing | integrated marketing agency uk

Encourage target audience to purchase ice whitening gel

Type: Promotional Marketing Client: Macleans
The Challenge

Leverage Dancing on Ice Sponsorship

Create an on-pack promotion to bring to life the sponsorship in-store and drive sales

Macleans looked to leverage their sponsorship of ITV’s Dancing on Ice to increase awareness and sales amongst their key target audience of 35-55 year old women. The oral health care market is heavily price driven and brands need to be brought to life through integrated campaigns to cut through a noisy market. As one of the UK’s leading integrated marketing agency, our team helped to create a promotional competition that felt relevant and “winnable” to ensure the target consumer’s participation.


Play Me
The Idea

Engaging Instant-Win Promotion

i2i developed and created an easy-to-enter and "winnable" instant-win promotion with a range of desirable prizes on offer

We invented and designed a free prize draw across four million packs throughout the duration of the Dancing on Ice series broadcast.

Consumers could choose from several routes to entry (including SMS and online). The prize fund included VIP tickets to the show, city breaks, fashion makeovers, spa days, magazine subscriptions, family meals and cosmetic products.

Discounted promotional packs were sold across all top end grocers.

Macleans
Macleans
Macleans
Macleans
The Impact

25%

Sales uplift

20,000

Competition entries
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Aquafresh

Aquafresh | Promotional Marketing | Trade Promotion Agency

Mum's number one partner in oral health

Type: Promotional Marketing Client: Aquafresh
The Challenge

Becoming mum’s number one partner

Build brand equity with Mum as her partner in looking after her families oral health care

Aquafresh asked us to develop a campaign to build brand equity as Mum’s partner in one of her most important projects – her children.

They looked to inspire and incentivise Mum by positioning themselves as being “on her side” in family oral care.


Play Me
The Idea

"Aquafresh Amazing Mum's" Campaign

Through-the-line campaign including an on-pack promotion, shopper marketing, experiential and interactive microsite

Our team developed “Aquafresh Amazing Mums”, a through-the-line campaign which rewarded Mum for doing the best for her family. This comprised a highly incentivising on-pack offer, in-store amplification, an engaging experiential tour and an interactive microsite, all managed by our trade promotion agency.

On-pack : Win Mums Wish List offered £1 million worth of prizes chosen by Mums for Mums. These included free flights, spa breaks, shopping sprees, and cash for a cleaner for a year.

Experiential and Online: We designed a fully-branded walk-in video booth tour where kids were invited to record their personalised message telling us why their Mum was amazing. Content was uploaded to a microsite where users could vote for their favourite to win a £5,000 family holiday. The site also acted as the entry route for code entry to “Win Mums Wish List” on-pack.

Supported with high profile women’s magazine advertising and local breakfast radio phone-in promotions.

Aquafresh
Aquafresh
Aquafresh
Aquafresh
The Impact

520,000

engagers

1 million

Visibility

100,000

unique web visitors
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Create immersive brand experience with i2i Marketing

Philips | Pop Up Shops

Showcase Philips Visapure

Type: Pop Up Shops Client: Philips
The Challenge

Increasing sales in the run up to Christmas

Showcase the product with live interactive demonstrations in a sleek and beautiful branded environment

Philips wanted to create a sleek eye-catching pop up stand in Westfield Shopping Centre for one weekend at Christmas to showcase and sell their new Visapure facial cleansing device range to their target customers.

To entice consumers to the stand, a focal experiential piece was key.

The Idea

Beautifully designed experience

Pop up store managed by a team of Philips experts

i2i designed and built a sleek minimalistic pop-up inspired by the look & feel of Apple stores focusing on a white and blue colour palette with intricate illumination to the branding. The store was managed by a team of Philips Experts who could confidently educate consumers the benefits of Visapure to customers in the busy run-up to Christmas, maximising sales opportunities.

With three bespoke demonstration podiums showcasing the products and the features and one central demonstration counter complete with working sink, consumers had ample opportunity to trial the products before purchasing directly from the pop up and receiving a luxurious gift.

To showcase the key message ‘give the gift of radiant skin’ consumers could share their experience on social media using #PhilipsVisapure and receive a print-out via the branded gif booth, with a variety of fun props to personalise their gif.

Philips Visapure
Philips Visapure
Philips Visapure
The Importance of Product Demonstrations, Philips Visapure
The Impact

30,000

Engagers

72%

Purchase intent after demonstration
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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