Christmas is all about indulgence, so to capture the hearts of busy consumers we decided to pamper them with a little Aldi magic and sparkle.
We created a boutique Aldi Christmas bar serving a range of Aldi wines and champagnes as well as chocolates, truffles, mince pies and crackers and cheese at the BBC Festive Good Food Show.
Tired shoppers were rewarded with tasty treats and quirky cocktails mixed by our mixologist under the shadow of our beautiful champagne bottle Christmas tree.