Mass sampling campaign distributed thousands of samples to thirsty Scots in their local towns & cities
Targeting key areas of mainland Scotland i2i devised a mass sampling strategy to distribute thousands of samples to thirsty Scots in their local towns & cities.
i2i planned this example of guerrilla marketing activation around key events which were likely to generate high volumes of the brands target audience.
The teams communicated the key brand messages on chilled mobile dispensers and memorable sandwich boards.
