Multi-brand roadshow offering immediate free trial along with interactive technology to bring the concept to life
We designed a multi-brand experiential iso-active roadshow to bring to life the proposition that “brushing is believing.” The tour targeted high footfall shopping centres and multiple grocers to convert trial into purchase.
The iso-active concept was communicated through eye-catching interactive technology in a 360° set, while trained Brand Ambassadors helped consumers decide the best brand for them before sampling product LIVE in giant replica cans.
All consumers were given a money off coupon with hidden instant win messages that were readable behind a red reveal panel on stand. Prizes included brand-themed holidays, toothbrushes, and product.