Mass sampling campaign to reach KA’s target audience at various sites around Notting Hill Carnival which captured the essence of the KA brand perfectly.
i2i Experiential Marketing Agency, devised a mass sampling strategy to reach KA’s key target audience at various high footfall sites around the popular Notting Hill Carnival which captures the essence of the KA brand perfectly. This was an extremely cost-effective strategy to reach high volumes of the relevant target audience at a fraction of the cost compared to attending a live event.
We recruited a team of high vibe, festival enthusiasts who could really create a stir with the audience whilst capturing valuable consumer feedback & getting products into the hands of the public.
The team reached consumers, using guerrilla marketing, in a relaxed, positive environment, & communicated the key product messages in a memorable & engaging manner to ensure the key benefits were highlighted effectively.