Engaging experience which encouraged consumers to choose a flavour and make their own unique serve with a range of delicious toppings
We devised a tour visiting 48 grocery multiples nationwide with the tagline “There’s a flavour for everyone” the purpose was to encourage customers to customize their Kelly’s serve with an array of food sampling options with delicious toppings including chocolates, marshmallows, biscuits & sweets.
Consumers were then encouraged to photograph their serve & share across media channels utilising the tour #.
The tour encouraged immediate & upweighted purchases with a generous money off coupon & gift with purchase on offer.