Kellys Supermarket Sampling

Kellys | Grocery Tour | Food Sampling Agency

‘A Flavour for Everyone’ on the nationwide Kelly’s Grocery Tour

Type: Grocery Tour Client: Kellys
The Challenge

Engage consumers to drive incremental spend

Bring the unique spirit of Cornwall and Kelly's to shoppers

Froneri asked i2i Marketing Agency to provide an Kelly’s with an impactful food sampling experience at front of store, encouraging shoppers to stop and engage with the brand, building awareness and trial across the range of flavours.

The Idea

"There's a flavour for everyone"

Engaging experience which encouraged consumers to choose a flavour and make their own unique serve with a range of delicious toppings

We devised a tour visiting 48 grocery multiples nationwide with the tagline “There’s a flavour for everyone” the purpose was to encourage customers to customize their Kelly’s serve with an array of food sampling options with delicious toppings including chocolates, marshmallows, biscuits & sweets.

Consumers were then encouraged to photograph their serve & share across media channels utilising the tour #.

The tour encouraged immediate & upweighted purchases with a generous money off coupon & gift with purchase on offer.

Kellys Supermarket Sampling
Kellys Supermarket Tour
Kellys Supermarket Sampling
Kellys Supermarket Tour
The Impact








Repeat purchase
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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