MAOAM | Roadshow

The MAOAM Mega Vend

Type: Roadshow Client: Maoam
The Challenge

Unique technology used to create engaging brand theatre

Creating a lively experiential campaign with depth and talkability to drive sales and leverage a growing social media profile of MAOAM.

Haribo wanted an impactful, integrated campaign to drive sales and leverage a growing social media profile of their fruit chew range MAOAM.

Creating a lively experiential campaign with depth and talkability, as well as delivering 1 million samples.


The Idea

MAOAM Mega Vend Roadshow

An interactive vending machine designed to reward consumers for being "Mad for Maoam!"

Using bespoke, cutting-edge technology we created MAOAM Mega Vend – a “living” vending machine who interacted with consumers and rewarded them for being “Mad for MAOAM!”

The Mega Vend avatar – a digital puppet controlled by a human actor’s gestures and voice – entertained crowds at 21 shopping centres across the country. The performer at the centre of the experience could direct a performance at different age groups to ensure everyone could engage with the experience.

The simple action at the centre of the experience – say “MAOAM” correctly to receive free gifts – was easy to understand and extremely popular, inspiring consumers to take to the brand’s Facebook page – where they could interact with a digital version of the Mega Vend.

Research demonstrated that activity still had an educational role in promoting the correct pronunciation of the brand name & really helped resonate the brand identity with its target audience.

The Impact

1.5 Million



Sales growth


Growth of Facebook fans


Positive on-line comments
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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