Rubicon

Rubicon | Live Events

The number one exotic drinks brand

Type: Live Events Client: Rubicon
The Challenge

Experience the number one exotic drinks brand

To engage with two distinct consumer groups: mainstream white British and its ethnic core audiences

Rubicon is the number one exotic drinks brand with over 30 years of heritage.

The brand looked to engage its two distinct consumer groups: mainstream white British and its ethnic core at a range of targeted events.

The Idea

Rubicon chill-out zone

i2i created an integrated campaign with a fleet of Rubicon branded vans for sampling alongside a Rubicon chill-out zone & playground at national Mela events.

A fleet of Rubicon branded vans sampled a range of flavours and products to consumers according to a highly targeted hit squad journey plan alongside hosting a Rubicon chill-out zone & playground at national Mela events.

Visitors were entertained by music and dance, while brand ambassadors distributed cheerful branded postcards so visitors could drop a note back to family at home, postage courtesy of Rubicon.

Rubicon
Rubicon
Rubicon
Rubicon
The Impact

500,000

Samples

3.5 Million

Opportunities to see
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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