NEW Flavour Launch
Service
Product Sampling
Brand
Rubicon
Raising the profile of Rubicon Spring
With the launch of NEW Rubicon Spring flavours, Pineapple Passion and Mango, the brand asked us to develop a campaign to drive trial and awareness through a high-volume sampling initiative. The aim was to bring Rubicon Spring to front of mind among its core audiences during the summer months across England and Scotland.
Make The Unboring Choice
Inspired by the brand’s ‘Make an Unboring Choice’ campaign, our sampling team took to the streets to deliver the ultimate surprise and delight. Our branded tuk tuk and bespoke pineapple bubble machine brought the fun & theatre to commuters and young professionals at high footfall city centre locations. It was all about creating a stand out experience, putting Rubicon Spring centre stage.
Full sized samples were served perfectly chilled alongside a money-off coupons to drive immediate path to purchase.