Nationwide Grocery Tour

We were briefed to provide an Kelly’s with an impactful sampling experience at front of store, encouraging shoppers to stop and engage with the brand, building awareness and trial across the range of flavours.

We developed a nationwide tour visiting 48 supermarkets with a distinctly Cornish sampling activation.

Supporting the ‘There’s a Flavour for Everyone’ campaign, shoppers were offered ice cream samples at front of store and invited to  Personalise Your Serve with a variety of delicious toppings. Consumers were encouraged to snap their creations and share them across social media using the tour hashtag to amplify reach. The activation also further drove purchase with a gift with purchase incentive.