Nerf: The Vault
Nerf: The Vault
Nerf: The Vault
Nerf: The Vault
Nerf: The Vault
Nerf: The Vault

Nerf: The Vault

Nerf, the toy blaster range from Hasbro, looked to push against their competitors in the market with a powerful and exciting live marketing campaign and build anticipation for new products.


11 year olds want to be 16 year olds.  A Nerf experience has to project edge to be relevant.

Simultaneously, any Nerf experience needs to educate parents about the positive attributes of Nerf play: active, competitive, athletic.


The Nerf Vault – an interactive shooting gallery in a mysterious branded shipping crate – toured festivals and city centres across the county.

Visitors could trial the latest blasters from the N-Strike Elite range on the outside of the unit, while inside select groups were conscripted for a first look and feel of a top secret new Nerf toy.

Special offer vouchers drove to purchase, while the tour was accompanied by Nerf's first dedicated UK website.


800,000 opportunity to see

  • 10,000+ contacts made
  • 20% coupon redemption rate
  • Brand saw +10% growth in 2013



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