The purpose of promotional marketing is quite clear: to incentivise people to buy in a specific moment. Whether it’s on-pack promotions, point of sale materials or direct mail activity, the primary goal is driving action - right?
As a trade promotion agency, the goal of promotional marketing is to inspire people to take action because doing so feels good. Incentives, competitions, offers – we believe they can be an enriching part of the brand experience. A meaningful addition to the brand story, rather than a quick tactical activity.
Which is why, when you entrust us with your promotional marketing, we ensure it dovetails with your bigger brand narrative or experiential campaign. We design it to trigger your audience’s emotions – to excite and delight them – so they feel positive about the role your product plays in their life. And that, in turn, can bring you a bigger prize: sales with loyalty.