Don’t be surprised if you’re the talk of the town when you create a pop up shop in the places where your customers hang out.
Pop-up shops are exciting and compelling; they’re cool and on-trend. They get noticed, they fuel word of mouth, they prompt action because they only last for a short period of time.
And because they aren’t linked to floor space or four walls (pop-ups can appear almost
anywhere), they’re a cost-effective form of experiential marketing – whatever your core
It’s hardly surprising, therefore, that many brands (including digital-only brands) are
turning to pop-up experiences to create awareness and deepen customer relationships.
They’re a tried and tested marketing strategy that’s not going to pop off anytime soon.
Ready to make ‘pop-up’ your superpower? So are we.
i2i have spent many years developing engaging pop-up shop ideas please see our top tips!