Engaging Roadshows using Brand Experience Marketing

People are more likely to remember you when you make the effort to come to them


Creating joy in a community can make a big impact on the way people see your brand.

We all like people who make an effort to come to see us and make us feel good; it’s true of personal relationships and business relationships.

Create unforgettable roadshows by taking your brand on the road, making your message mobile, and meeting people eye-to-eye in the places they know, you become more than a two-dimensional marketing concept. Through brand experience marketing, you become real. You give people the opportunity to see, hear, touch, taste, feel and meet your product or service with engaging brand experiences, in the locations where they are most at home.

Of course, getting a roadshow right takes exceptional logistical talents. You need to be agile and slick enough to relocate rapidly. You need a creative idea that turns heads and makes people stop and share. And you need brand ambassadors that bring it to life with a smile on their face, and a measurable objective in mind. Fortunately, we walk the talk – and have produced many engaging roadshow brand experiences nationwide over the last 20 years.


Get ready to move your brand and your customers

  • Effective, impactful creative concepts that integrate digitally and socially
  • Fully-customisable vehicles, stands and pop-ups for one-day events or longer
  • Effective management and seamless roll-out across multiple locations
  • Experience working in a variety of venues such as train stations, city centres, and shopping centres, events and festivals
  • Endless mobile possibilities, including product demonstrations, launches, and sampling
  • The latest technology to make your roadshow truly innovative
  • Ensure a socially responsible sourcing and execution strategy
  • Inter-agency collaboration and coordination to ensure roadshows run smoothly
Yoo Moo City Centre
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

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  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

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  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

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  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

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  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

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  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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