Genius Supermarket Tour - Experiential Marketing Sampling

i2i Marketing Product Sampling Agency Creating Nationwide Grocery Tours

A simple ‘hello’ can lead to a million good things


People always have - and always will - like free samples. We simply add one extra ingredient.

Getting your product sample into the right hands (or mouth), at the right time, doesn’t automatically translate into sales - or long-term brand loyalty.

For the effects of a grocery tour sampling to last beyond the shop floor or supermarket car park you need to pair your product with one extra-special ingredient: the personal touch.

As an experienced product sampling agency, i2i Marketing’s philosophy is simple. The more time a brand takes to make customers feel comfortable with a product, the more they’ll remember you. Which is why we create innovative and immersive product sampling experiences – and not simple hand-outs – designed to move real people.

Whether it’s in-store or outside, our trained brand ambassadors are there to interact naturally and authentically with customers. To foster trust, reassurance and credibility in a brand – and leave consumers feeling uplifted and inspired. The results of which can be seen in shopping baskets.


All the right ingredients:

  • Sampling pods, stands, roadshows, POS displays and units designed and built
  • Campaign coordination, scheduling, implementation, relocation and management
  • Sampling campaigns for both in-store and in carparks as well as Retail Head Offices
  • Partnership approach between stores, agency and brand
  • Liaise with head office and store managers
  • National and local deliverability
  • Digital and offline synchronization
  • Seamless strategy, execution, sales uplift, reporting and evaluation
  • Talented, energetic, well-trained promotional staff to leave a positive impression with your target audience
Dorset Cereals
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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