Despite the digital age, the saying that people buy from people still stands – people are far more likely to buy from you if they have an opportunity to try before they buy.
But a successful demonstration isn’t just about showing a customer how many things your product can do or how many clever features it has. The most effective demonstrations are those that show people how effortlessly a product fits into their lives. In short, they’re about your audience, not your product.
Creating this kind of meaningful face-to-face product experience, therefore, takes more than simply placing a demonstrator in-store. It takes insights into your audience, strategic planning to communicate the right messages, clever creative to deliver an immersive try-before-you-buy experience and, crucially, highly-skilled brand ambassadors who sell, without selling.
And for that, you need an experienced product demonstration agency like i2i.