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Create a phenomenal in-store field marketing team together with the right tools and mindset to make Philips the best in the market
There are a bewildering number of electrical products to choose from in today’s marketplace.
With such competition, how can you ensure you’re top of the pecking order?
The answer: create a phenomenal in-store field marketing team with the right tools and mindset to make Philips the best in the market and significantly increase sales across the whole range of their products.
Team of demonstrators to provide consumers with expert advice, enhancing their shopping experience and ensuring they make an informed choice that felt right.
We recruited and trained a highly-skilled sales team with a real passion for Philips’ brands and the retailers they work in. Thanks to their in-depth product knowledge the team could provide consumers with expert advice, enhancing their shopping experience and ensuring they make an informed choice that felt right.
As part of their remit, the team built great relationships with store management to ensure that Philips products were always in stock and merchandised effectively to give the greatest impact. They completed training sessions for the retailer partners on both existing and new product ranges to ensure the permanent staff acted as ambassadors for the brand in their absence.
Alongside the in-store face-to-face activity, we developed leading technology for the team to use: our on-line weekly reporting and analysis systems generated immediate consumer and store feedback, including market analysis and sales reporting. And highlighted any issues, such as out of stocks.
The campaign included development of innovative products displays and POS, including a ‘shop-in-shop’ in-store to enhance the shopping experience during 2020, as well as providing additional tactical support for the brand during peak sales periods with tailored demonstrations and a professional consultation service.
“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”
Aquafresh, Brand Manager
“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”
Iso Active, Brand Manager
“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”
Paula, Brand Manager
“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”
MAOAM, Brand Manager
“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”
General Mills, Olympic Project Director
The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.
Foodies Festival, Project Manager
i2i were briefed to manage a demonstration team to drive sales of its extensive range of kitchen appliances and coffee machines. Support key retailers throughout the year
In the midst of a highly competitive marketing place this highlighted the importance of having a sales representative to offer quality in-store support.
Product demonstrations were required through an experienced team to share their wealth of knowledge and ensure the brand is continually front of mind.
The surge of the “Black Friday” retail phenomenon and the importance of Boxing Day and January sales also highlighted the need for brands to be as pro-active as possible against competitor’s live presence in store.
Dedicated team of 110 highly-trained staff, working 3,000 store days in key retailers throughout the year
We recruited a dedicated team of 110 highly-trained staff, working 3,000 store days in retailers including John Lewis, DSG and independents.
Our staff offered consumers engaging and flavoursome product demos – preparing food from scratch and offering a freshly-prepared coffee sample.
Our staff enabled consumers to understand and experience Kenwood De’Longhi style, design, and functionality at a variety of levels – from the first-time buyer to the keen cook or coffee connoisseur.
“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”
Aquafresh, Brand Manager
“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”
Iso Active, Brand Manager
“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”
Paula, Brand Manager
“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”
MAOAM, Brand Manager
“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”
General Mills, Olympic Project Director
The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.
Foodies Festival, Project Manager
Drive sales of NEW Dyson Vacuum across busy Bank Holiday Weekend
Increase sales of newly released dynamic Dyson Vacuum in Argos stores throughout Easter Bank Holiday weekend across 50 key stores. The demonstrations were extremely well received by customers with 1 out of 4 who received a demonstration going on to purchase immediately, some customers were very impressed by the demonstration but wanted to go home & consider prior to purchasing or discuss with their significant other.
Team of knowledgeable demonstrators with a passion for technology to support Dyson in Argos stores
i2i recruited a team of knowledgeable demonstrators with a passion for technology to support across a range of stores nationwide.
The team received an in-depth training session at various sites across the UK before going into store to deliver exceptional sales results.
“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”
Aquafresh, Brand Manager
“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”
Iso Active, Brand Manager
“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”
Paula, Brand Manager
“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”
MAOAM, Brand Manager
“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”
General Mills, Olympic Project Director
The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.
Foodies Festival, Project Manager
Exciting customers with live demonstrations of Bosch’s new innovative vacuum cleaner
To support the new product launch of Bosch’s latest vacuum release, showcasing it’s range of innovative new features, educate customers and convert to purchase.
i2i recruited an experienced team to showcase the unique features of the Bosch Athlet vacuum cleaner
Using a demonstration platform which could be used to vacuum a range of notoriously difficult substances from the carpet as a relatable way of showing customers why the Bosch Athlet was the vacuum customers needed in their life.
Based on the store listings we devised a list of stores which would be suitable to host demonstration days and liaised with store management to secure space which hosted good visibility in-store.
We recruited an experienced demonstration team who were confident working alone in-store and working towards high pressured KPIs. Following an insightful and engaging training session the team went into store and delivered exceptional results.
“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”
Aquafresh, Brand Manager
“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”
Iso Active, Brand Manager
“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”
Paula, Brand Manager
“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”
MAOAM, Brand Manager
“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”
General Mills, Olympic Project Director
The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.
Foodies Festival, Project Manager
Supporting retailers during key holiday period by promoting new NERF product releases
Create an engaging & eye-catching activation where children can try a range of NERF blasters close to point of sale.
i2i created a demonstration firing wall for kids to try out the new NERF blasters with an incentive to go in-store to purchase immediately on the day
i2i built a heavily branded firing wall which could be sited in key shopping centres with promotional sites situated close to The Entertainer stores.
The event management team worked closely with the store to maximise sales opportunities & to ensure that everyone was given a piece of branded merchandise & a money off coupon to drive immediate purchase whilst also leaving lasting impact & encourage future purchase.
“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”
Aquafresh, Brand Manager
“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”
Iso Active, Brand Manager
“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”
Paula, Brand Manager
“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”
MAOAM, Brand Manager
“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”
General Mills, Olympic Project Director
The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.
Foodies Festival, Project Manager
Driving awareness and sales of a nostalgic children's brand through a "surprise & delight" experience in-store
How to raise awareness & increase sales of popular classic children’s toy brand Hama Beads whilst creating a surprise & delight experience in store.
In-store demonstration program with fun & interactive demonstration stations
The summer holidays can be challenging for parents thinking of various ways to entertain their children & enhancing their creativity.
i2i devised an in-store demonstration program which involved securing prominent positioning & installing fun & interactive demonstration stations.
Here customers could create masterpieces with their children as well as being given a small kit to take home. This activation helped reacquaint parents of their love for Hama Beads, which is seen as a nostalgic family favourite, whilst introducing their kids to the creative fun of Hama Beads, thus driving sales.
“i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”
Aquafresh, Brand Manager
“i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”
Iso Active, Brand Manager
“i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”
Paula, Brand Manager
“From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”
MAOAM, Brand Manager
“i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”
General Mills, Olympic Project Director
The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.
Foodies Festival, Project Manager
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