Philips

Philips | Demonstrations

Making Phillips the most electrifying choice for UK consumers

Type: Demonstrations Client: Philips
The Challenge

Creating an outstanding in store team

Create a phenomenal in-store field marketing team together with the right tools and mindset to make Philips the best in the market

There are a bewildering number of electrical products to choose from in today’s marketplace.

With such competition, how can you ensure you’re top of the pecking order?

The answer: create a phenomenal in-store field marketing team with the right tools and mindset to make Philips the best in the market and significantly increase sales across the whole range of their products.


Play Me
The Idea

Highly skilled in-store sales team

Team of demonstrators to provide consumers with expert advice, enhancing their shopping experience and ensuring they make an informed choice that felt right.

We recruited and trained a highly-skilled sales team with a real passion for Philips’ brands and the retailers they work in. Thanks to their in-depth product knowledge the team could provide consumers with expert advice, enhancing their shopping experience and ensuring they make an informed choice that felt right.

As part of their remit, the team built great relationships with store management to ensure that Philips products were always in stock and merchandised effectively to give the greatest impact. They completed training sessions for the retailer partners on both existing and new product ranges to ensure the permanent staff acted as ambassadors for the brand in their absence.

Alongside the in-store face-to-face activity, we developed leading technology for the team to use: our on-line weekly reporting and analysis systems generated immediate consumer and store feedback, including market analysis and sales reporting. And highlighted any issues, such as out of stocks.

The campaign included development of innovative products displays and POS, including a ‘shop-in-shop’ in-store to enhance the shopping experience during 2020, as well as providing additional tactical support for the brand during peak sales periods with tailored demonstrations and a professional consultation service.

Philips
Philips
Philips
Philips
The Impact

46%

Increase in units sold YOY

8%

Increased average spend a day

£7.20

ROI for every £1 spent
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Kenwood Delonghi

Kenwood De’Longhi | Demonstrations

Drive sales of kitchen appliances & coffee machines

Type: Demonstrations Client: Kenwood De'Longhi
The Challenge

Kenwood De'Longhi Demonstration Programme

i2i were briefed to manage a demonstration team to drive sales of its extensive range of kitchen appliances and coffee machines. Support key retailers throughout the year

In the midst of a highly competitive marketing place this highlighted the importance of having a sales representative to offer quality in-store support.

Product demonstrations were required through an experienced team to share their wealth of knowledge and ensure the brand is continually front of mind.

The surge of the “Black Friday” retail phenomenon and the importance of Boxing Day and January sales also highlighted the need for brands to be as pro-active as possible against competitor’s live presence in store.

Delonghi
The Idea

The Demonstration Team

Dedicated team of 110 highly-trained staff, working 3,000 store days in key retailers throughout the year

We recruited a dedicated team of 110 highly-trained staff, working 3,000 store days in retailers including John Lewis, DSG and independents.

Our staff offered consumers engaging and flavoursome product demos – preparing food from scratch and offering a freshly-prepared coffee sample.

Our staff enabled consumers to understand and experience Kenwood De’Longhi style, design, and functionality at a variety of levels – from the first-time buyer to the keen cook or coffee connoisseur.

Kenwood
Kenwood Delonghi
Kenwood
Delonghi
The Impact

£5.00

ROI for every £1 spent

150%

Sales Increase
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Dyson

Dyson | Demonstrations

Supporting Dyson in Argos

Type: Demonstrations Client: Philips
The Challenge

Driving sales in Argos

Drive sales of NEW Dyson Vacuum across busy Bank Holiday Weekend

Increase sales of newly released dynamic Dyson Vacuum in Argos stores throughout Easter Bank Holiday weekend across 50 key stores. The demonstrations were extremely well received by customers with 1 out of 4 who received a demonstration going on to purchase immediately, some customers were very impressed by the demonstration but wanted to go home & consider prior to purchasing or discuss with their significant other.


Play Me
The Idea

Interactive demonstrations

Team of knowledgeable demonstrators with a passion for technology to support Dyson in Argos stores

i2i recruited a team of knowledgeable demonstrators with a passion for technology to support across a range of stores nationwide.

The team received an in-depth training session at various sites across the UK before going into store to deliver exceptional sales results.

Dyson
Dyson
Dyson
Dyson
The Impact

145

Days supported

7

Average sales a day

1 in 4

who received demonstration purchased
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Bosch

Bosch | Demonstrations

Live demonstrations of Bosch’s new innovative vacuum cleaner

Type: Demonstrations Client: Bosch
The Challenge

Supporting new product launch

Exciting customers with live demonstrations of Bosch’s new innovative vacuum cleaner

To support the new product launch of Bosch’s latest vacuum release, showcasing it’s range of innovative new features, educate customers and convert to purchase.


Play Me
The Idea

Showcase unique features

i2i recruited an experienced team to showcase the unique features of the Bosch Athlet vacuum cleaner

Using a demonstration platform which could be used to vacuum a range of notoriously difficult substances from the carpet as a relatable way of showing customers why the Bosch Athlet was the vacuum customers needed in their life.

Based on the store listings we devised a list of stores which would be suitable to host demonstration days and liaised with store management to secure space which hosted good visibility in-store.

We recruited an experienced demonstration team who were confident working alone in-store and working towards high pressured KPIs. Following an insightful and engaging training session the team went into store and delivered exceptional results.

Bosch
Bosch
Bosch
Bosch
The Impact

250

Days in JLP and DSG

+450

Sales
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Nerf Mini Vault

NERF | Demonstrations

Supporting new NERF blasters

Type: Demonstrations Client: NERF
The Challenge

Engaging activation to drive trial

Supporting retailers during key holiday period by promoting new NERF product releases

Create an engaging & eye-catching activation where children can try a range of NERF blasters close to point of sale.

Nerf Mini Vault
The Idea

Engaging demonstration station

i2i created a demonstration firing wall for kids to try out the new NERF blasters with an incentive to go in-store to purchase immediately on the day

i2i built a heavily branded firing wall which could be sited in key shopping centres with promotional sites situated close to The Entertainer stores.

The event management team worked closely with the store to maximise sales opportunities & to ensure that everyone was given a piece of branded merchandise & a money off coupon to drive immediate purchase whilst also leaving lasting impact & encourage future purchase.

Nerf Mini Vault
Nerf Mini Vault
Nerf Mini Vault
Nerf Mini Vault
The Impact

44

Days

34,000

Demonstrations

500%

Average sales uplift
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

DKL

DKL Beysal

Supporting Hama Beads in-store

Type: Demonstrations Client: DKL
The Challenge

Creating a memorable experience

Driving awareness and sales of a nostalgic children's brand through a "surprise & delight" experience in-store

How to raise awareness & increase sales of popular classic children’s toy brand Hama Beads whilst creating a surprise & delight experience in store.

DKL
The Idea

Entertain children & enhance their creativity

In-store demonstration program with fun & interactive demonstration stations

The summer holidays can be challenging for parents thinking of various ways to entertain their children & enhancing their creativity.

i2i devised an in-store demonstration program which involved securing prominent positioning & installing fun & interactive demonstration stations.

Here customers could create masterpieces with their children as well as being given a small kit to take home. This activation helped reacquaint parents of their love for Hama Beads, which is seen as a nostalgic family favourite, whilst introducing their kids to the creative fun of Hama Beads, thus driving sales.

DKL
DKL
DKL
DKL
The Impact

21

Stores visited

1,100

Demonstrations

300%

Sales uplift

70%

Intent to purchase
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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