Emmi Caffe Latte

Emmi Caffe Latte | Live Events | Event Branding Agency

Giving Emmi Caffe Latte consumers a ‘yay day’ at UK festivals

Type: Live Events Client: Emmi Caffe Latte
The Challenge

Create an engaging brand experience

Supporting an integrated European campaign for Caffe Latte themed around festivals

Emmi Caffe Latte partnered with our event branding agency to promote a pan-European on-pack marketing campaign, offering free Festival Tickets to various festivals across Europe. We were briefed to source & create an experience which could be activated at two key festivals to sample the client’s products, whilst driving brand awareness and brand advocacy.

IMG_1482-1

Play Me
The Idea

Emmi Caffe Latte Yurt

Highly impactful Yurt designed to reflect the festival environment whilst offering a immersive brand experience inside

The first task was to manage negotiations with the festivals to secure a lucrative & fitting package, before developing a stand which was very much in keeping with the festivals look and feel whilst communicating the brands key positioning ‘make it a yay day!’.

The Yurt concept was designed to offer a very distinct bright and vibrant bar. Consumers could come in and try a sample plus a range of Caffe Latte Cocktails and to relax in one of the colourful comfortable seating areas listening to a carefully selected playlist of feel-good tunes. Roaming makeup artists patrolled the area giving customers fun festival makeovers.

Consumers were also encouraged to take photos with various props around the stand and share on their social media channels & to use the GIF booth to capture their happy memories of the day.

Influencers were invited down to the stand to Instagram and blog about their day extending reach above and beyond the festival footfall.

The team also completed campsite drops to delight those staying overnight with their morning coffee fix!

Emmi Caffe Latte
Emmi Caffe Latte
Emmi Caffe Latte
Ooola Secrets
The Impact

2

Events

35,000

Samples

79,148

Digital reach from photobooth

70%

New brand trialists
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Fab

NESTLE - FAB ICE LOLLIES | ROADSHOW | brand experience case study

Bringing new cool to a traditional family favourite

Type: Roadshow Client: Nestle Fab
The Challenge

Reposition Fab as a modern brand

This brand experience case study shows how i2i created a truly memorable, fun & engaging experience to show kids that ‘where there’s Fab, there’s fun’.

Fab is one of the UK’s top selling ice lollies.

However, it was losing relevance amongst young families and starting to be seen as old school. This brand experience case study shows how i2i needed to reposition Fab as a modern brand and show kids that ‘where there’s Fab, there’s fun’.

07.07.18_Fab_LR-115-2

Play Me
The Idea

#fabland!

Giant Fab playground offering supersized fun for kids!

We took #fabland on a UK tour throughout the summer to a mix of family events and holiday destinations. Each location supported #fabland via their social channels, local radio and
local news coverage, creating a real local buzz.

Stacey Soloman was our Fab Brand Ambassador adding a celebrity dimension. She personally selected the different #fabland activities with the help of her sons, posting it all on her social channels. We also created a launch event on London’s Southbank, attended by Stacy and a number of other local social influencers.

The experience included exploding confetti sprinkles, huge 5ft lolly orchard, ball pit moats and 3 supersized fab slides inside a giant dome.

Visitors uploaded photos whilst at #fabland for a FREE Fab beachball or flipflops and all parents received a MOC.

Fab
Fab
Fab
Fab
The Impact

40,000

Live interactions

1.6 Million

Social reach

5.5 Million

Impressions on social

380,000

reach through Influencer channels
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Extreme

NESTLE - EXTREME | LAUNCH EVENT

Taking Extreme to new heights

Type: Launch & Trade Event Client: Nestle Extreme
The Challenge

Rolling out the red carpet

Create a unique and memorable summer event for Extreme to generate real noise and excitement across all social media platforms

To launch its exciting new Caffe Mocha flavour, Extreme wanted a unique and memorable summer event that would make its mark on young city-dwellers and create real noise and excitement across all social media platforms.

Extreme
The Idea

Partnership with Roof Top Film Club

Multi-layered campaign including PR night to engage the trade, 4 exclusive consumer screenings and 300 screening experiences throughout the summer

We rolled out the red carpet for our urban targets by partnering with the Roof Top Film Club who operate a series of rooftop screenings in London.

As part of an exclusive sponsorship campaign, we held a PR night to engage the trade, 4 exclusive consumer screenings and 300 screening experiences throughout the summer – all taking place at stunning rooftop locations in London.

The nights included free Mocha Martinis, bespoke mocha-themed nibbles from the chocolate cascade fountain and free Extreme ice cream cones. Guests then enjoyed an exclusive cinema screening and shared their experience by taking their photo from the “best view in the house” podium, sharing it on social media with a dedicated hashtag.

Extreme
Extreme
Extreme
Extreme
The Impact

5,000

Samples

40,000

Admissions

600,000

Social reach

155,500

Social interactions
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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