James_Wellbeloved_Crufts_LR-3

JAMES WELLBELOVED | EXHIBITION STAND

Crufts, The World's Greatest Dog Show

Type: Exhibition Client: JWB Crufts
The Challenge

To create a memorable, engaging experience for visitors

A celebration of all things Dog

Crufts is the world’s largest international Dog Show, starting in 1981 it now attracts over 181,000 visitors each year.

James Wellbeloved home of naturally healthy pet food, has been a proud exhibitor at Crufts for over 25 years, and also sponsors the popular family cross-breed competition Scrufts.

Our brief was to rebrand the existing stand from 2022 incorporating the natural look and feel of the James Wellbeloved brand and to create an engaging and memorable experience to ensure James Wellbeloved remained at the forefront of customers minds following the show.

The stand this year includes the ‘new breeder lounge area’ which has been adapted to be more open plan and to allow the breeder team to have more engaging conversations with customers.

 

 

 

The Idea

Showcase James Wellbeloved

Create a natural woodland themed journey for Customers whilst showcasing the traditional rural roots of the James Wellbeloved brand

The stand incorporates the natural look & feel of the James Wellbeloved brand with a combination of astroturf, paved flooring, a 6m Sycamore tree in the centre and wooden furnishing throughout.

When entering the stand customers were given a leaflet which entitled them to a ‘free James Wellbeloved goodybag’ by collecting a stamp at each different area.

Customers visited the live photo op where they were able to have their photo taken with their dogs on the wooden stye, play the buzz wire game, test their Wisdom with the Wisdom guess the dog breed game and have a go at the ever popular spin 2 win game.  Once customers had collected all 4 stamps they then visited the central counter where they received their goodybag which included products from the James Wellbeloved dog food range and exclusive show offers.

 

 

 

James_Wellbeloved_Crufts_LR-3
James_Wellbeloved_Crufts_LR-42
James_Wellbeloved_Crufts_LR-160
James_Wellbeloved_Crufts_LR-134
The Impact

181,000

Show visitors

6,000

Goody bags distributed

85,000+

Positive Interactions
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

JWB Stand

JAMES WELLBELOVED | EXHIBITION STAND

Crufts, celebrated in true style

Type: Exhibition Client: JWB Crufts
The Challenge

25 years’ at Crufts, celebrated in true style

Create a stand to celebrate 25 years attending Crufts

Crufts is the most important and largest dog shows in the world and an important part event for pet food brand, James Wellbeloved.

Our brief was to create a stand celebrating 25 years attending the show – and leave the competition in no doubt who the market leader was.

JWB Stand
The Idea

Showcase James Wellbeloved

Showcase the traditional rural roots of James Wellbeloved with an enormous 14x12m two-tier stand, designed and built to reflect the aesthetic and comforts of a country house.

Showcase the traditional rural roots of James Wellbeloved with an enormous 14x12m two-tier stand, designed and built to reflect the aesthetic and comforts of a country house. The stand met a range of different needs: it had a VIP breeders’ lounge for more intimate meetings, a media area for TV and press activity supporting Scrufts, and a large impactful area to showcase and sell products and goody bags.

The upper tier was decorated with comfy sofas, armchairs and personal brand touches, making it a relaxed, intimate area for dog breeders and journalists. They could enjoy a hot drink from the serving counter with a great view of the show itself, whilst also watching the new James Wellbeloved TV advert and chatting with James Wellbeloved staff.

Downstairs, consumers could see exactly what made the brand and product so special. Innovative built-in kibble domes kept dogs happy, whilst a digital info area with built-in tablets gave owners the chance to create a tailormade feeding plan for their pets. There were also two retail counters – the James Wellbeloved counter or the Greenies counter – for targets to purchase a goody bag from. Pet owners could also enter a competition to win a year’s free supply of JWB plus a National Trust family annual pass by posting their entry in the bespoke dog kennel.

JWB Stand
JWB Stand
JWB Stand
JWB Stand
The Impact

162,000

Show visitors

80,000 +

Visitors to stand

76%

Increase in awareness
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Philips Avent Stand

Philips | Exhibitions

Showcasing the Philips Avent range

Type: Exhibition Client: Philips
The Challenge

Philips Avent at Olympia Baby Show

Engage with new Mums at the Olympia Baby Show and showcase the Avent range

Philips wanted to attend the Olympia Baby Show to showcase their range of Avent products whilst demonstrating their new uGrow technology.

This allows parents to keep track of baby feeding and sleeping patterns as well as tracking their height, weight & development.

Philips Avent Stand
The Idea

Impactful and interesting stand

i2i managed the fully service delivery of the stand and all the logistics at the show

We created & managed all logistical aspects of the Avent stand including ensuring that we created stand out in a busy hall & driving strong visibility & interest.

The stand consisted of product displays which the team could sell from, managed by a passionate team of Philips experts.

The stand included demonstration pods where staff could complete in-depth demonstrations on the various items which new and expecting mothers might need.

Philips Avent Stand
Philips Avent
Philips Avent
Philips Avent
The Impact

70,000

Visitors

100%

Sales targets achieved
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Aldi Stand

Aldi Supermarket | Exhibition Stand

Giving customers an extraordinary Aldi Christmas

Type: Exhibition Client: Aldi
The Challenge

The full Christmas Shop at Aldi

Introducing the delicious range of Christmas food and drink from Aldi

How do you convince Christmas shoppers that Aldi is the destination to go to for a ‘full Christmas shop’ at a time when other food and drink retailers are all saying the same
thing?

Aldi Stand
The Idea

Christmas is all about indulgence

Christmas is all about indulgence, so to capture the hearts of busy consumers we decided to pamper them with a little Aldi magic and sparkle.

We created a boutique Aldi Christmas bar serving a range of Aldi wines and champagnes as well as chocolates, truffles, mince pies and crackers and cheese at the BBC Festive Good Food Show.

Tired shoppers were rewarded with tasty treats and quirky cocktails mixed by our mixologist under the shadow of our beautiful champagne bottle Christmas tree.

Aldi Stand
Aldi Stand
Aldi Stand
Aldi Stand
The Impact

40,000

People visiting the stand

350,000

Social Shares

100,000

Food and drinks samples
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Genius Showstand

Genius | Exhibitions

Showcasing the delicious range of Genius

Type: Exhibition Client: Genius
The Challenge

Genius at the UK Allergy Shows

i2i were tasked to deign, build and manage a stand for Genius to engage with show attendees, showcase the Genius range, offer free samples, sell gift bags as well as hold live cooking demonstrations

Genius are regular attendees at The Allergy Show which hosts 3 UK events each year, to showcase their bakery range to their target audience of coeliac, gluten intolerant consumers, & those who have just made the shift to remove gluten from their lifestyle.

Genius briefed us to design and produce a new innovative stand to ensure the brand stood out from their competitors at these events.

Genius Showstand
The Idea

The Genius Stand

Bespoke circular stand with a unique 360-degree experience

We designed and built a bespoke circular stand to maximise visibility & activation space, whilst allowing consumers a 360-degree experience with the brand.

Consumers could watch live cooking demonstrations from Genius’s founder, Lucinda and interact with the onsite tablets to enter a competition.

They could visit the sampling area of the stand to receive a taste of the bakery range and go on to purchase directly from the stand.

Genius Showstand
Genius Showstand
Genius Showstand
Genius Showstand
The Impact

3

Shows

90,000

Visitors

50,000

Samples
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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