Extreme

NESTLE - EXTREME | LAUNCH EVENT

Taking Extreme to new heights

Type: Launch & Trade Event Client: Nestle Extreme
The Challenge

Rolling out the red carpet

Create a unique and memorable summer event for Extreme to generate real noise and excitement across all social media platforms

To launch its exciting new Caffe Mocha flavour, Extreme wanted a unique and memorable summer event that would make its mark on young city-dwellers and create real noise and excitement across all social media platforms.

The Idea

Partnership with Roof Top Film Club

Multi-layered campaign including PR night to engage the trade, 4 exclusive consumer screenings and 300 screening experiences throughout the summer

We rolled out the red carpet for our urban targets by partnering with the Roof Top Film Club who operate a series of rooftop screenings in London.

As part of an exclusive sponsorship campaign, we held a PR night to engage the trade, 4 exclusive consumer screenings and 300 screening experiences throughout the summer – all taking place at stunning rooftop locations in London.

The nights included free Mocha Martinis, bespoke mocha-themed nibbles from the chocolate cascade fountain and free Extreme ice cream cones. Guests then enjoyed an exclusive cinema screening and shared their experience by taking their photo from the “best view in the house” podium, sharing it on social media with a dedicated hashtag.

Extreme
Extreme
Extreme
Extreme
The Impact

5,000

Samples

40,000

Admissions

600,000

Social reach

155,500

Social interactions
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Kellys PR Launch

Kellys Launch & Trade Event

PR launch for the world’s first Cone-ish Pasty, the brainchild of James Strawbridge

Type: Launch & Trade Event Client: Kellys Launch
The Challenge

A unique PR launch

Create a vision of the Cornish Seaside with Kelly's Ice Cream in a central London

To create a PR launch showcasing the versatility of the Kelly’s ice cream for press, journalists, and influencers in a key London hotspot using distinctive Cornish icons.

To utilise Kelly’s Brand Ambassador, James Strawbridge to develop a unique sample recipe

The Idea

Iconic Cornish experience

Engaging Londoners with the sights, sounds and tastes of Cornwall with Kelly's Ice Cream

Recreating the heart of Cornwall on the bustling London Southbank we created a set which was a vision of the Cornish seaside using sand, beach huts, photo opportunities, deckchairs, and of course featuring Doris the Kelly’s cow. For one day only, TV Chef and Kelly’s ice cream sommelier James Strawbridge invited passers-by as well as the VIP visitors to try the innovative “Cone-ish pasties”, which are made of sweet-filled crumbly pastry. This works like an ice cream cone, topped off with a choice of three delicious Kelly’s ice cream desserts:

Cream Tea Cone-ish Pasty with Kelly’s Berry Eton Mess ice cream
Spiced Apple & Date Crumble Cone-ish Pasty with new Kelly’s Butterscotch Pecan ice cream
Red Velvet Cone-ish Pasty with Kelly’s Clotted Cream ice cream

Customers were encouraged to upload their photos onto social channels and provide feedback onto interactive blackboards.

Kellys PR Launch
Kellys PR launch
Kellys PR Launch
Kellys PR Launch
The Impact

£200,00

PR, media and social coverage

1,000

Ice Cream Samples

750

Pasty Samples
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Froneri Brand Plans

Froneri | Launch & Trade Event

Bringing the Froneri brands to life in immersive memorable trade event

Type: Launch & Trade Event Client: Froneri
The Challenge

Create a multi-brand trade event

Engaging key buyers to drive incremental listings

We were tasked with bringing the Froneri brands to life in an engaging & memorable way when presenting their brand plans to key buyers of major multiples & wholesalers.

100% attendance of key buyers from all major groups including at Tesco, Sainsbury’s, Waitrose, Morrisns, Asda, Coop & Iceland.

 

The Idea

Immersive sensory experience

Experience designed to really excite buyers and aid their understanding of with the individual Froneri brands

To truly engage with the buyers of key retailers we invited them to an exclusive day where they were fully immersed in each brand through branded zones created for each brand where Brand Managers hosted their presentations. These zones utilised a range of interactive props linked with the brands positioning & media campaigns.

Attendees were invited to take part in each brand presentation with a series of fun and interactive games to cement their knowledge on each brands & engaging in the presentation decks.

All buyers were given beautifully presented product samples and a Froneri gift bag at the end of the day.

Froneri Brand Plans
Froneri Brand Plans
Froneri Brand Plans
Froneri Brand Plans
The Impact

10

Exclusive Trade Days

145

Presentations

165

Key Retailer Attendees
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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