Engaging Londoners with the sights, sounds and tastes of Cornwall with Kelly's Ice Cream
Recreating the heart of Cornwall on the bustling London Southbank we created a set which was a vision of the Cornish seaside using sand, beach huts, photo opportunities, deckchairs, and of course featuring Doris the Kelly’s cow. For one day only, TV Chef and Kelly’s ice cream sommelier James Strawbridge invited passers-by as well as the VIP visitors to try the innovative “Cone-ish pasties”, which are made of sweet-filled crumbly pastry. This works like an ice cream cone, topped off with a choice of three delicious Kelly’s ice cream desserts:
Cream Tea Cone-ish Pasty with Kelly’s Berry Eton Mess ice cream
Spiced Apple & Date Crumble Cone-ish Pasty with new Kelly’s Butterscotch Pecan ice cream
Red Velvet Cone-ish Pasty with Kelly’s Clotted Cream ice cream
Customers were encouraged to upload their photos onto social channels and provide feedback onto interactive blackboards.