Cointreau

Cointreau | Pop Up Shop

Delicious Cointreau fizz

Type: Pop Up Shops Client: Cointreau
The Challenge

Serving delicious Cointreau fizz in 50 urban locations

Cointreau had fallen out of fashion with younger consumers who needed to be re-engaged and reminded of the delights that could be served when using Cointreau in a drink

Cointreau is a well-known brand but had fallen out of fashion and younger consumers who were increasingly interested in cocktails and drinks with interesting ingredients and flavours.

They needed reminding of the delights that could be served when using Cointreau in a drink.

On trade the brand was nearly invisible with declining levels of stocking.


Play Me
The Idea

Putting some fizz back in the brand

i2i developed a stand-alone pop-up Cointreau Fizz bar that was sited in the gardens of 50 style bars in major urban locations

Put some fizz back into the brand and make it relevant by giving it a younger more contemporary fun image and demonstrate the brands versatility as a great drink to order as a summer cocktail.

To create standout developed a stand-alone pop-up Cointreau Fizz bar that was sited in the gardens of 50 style bars in major urban locations. The bar was designed to look natural organic and fun and was manned by a team of young engaging mixologists.

Consumers were offered a multi-sensory tasting experience with a range of Cointreau Fizz cocktails and canapes and an incentive to purchase.

Cointreau
Cointreau
Cointreau
Cointreau
The Impact

75,000

Cocktails Served

150,000

opportunities to see

15%

Increase in sales
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Create immersive brand experience with i2i Marketing

Philips | Pop Up Shops

Showcase Philips Visapure

Type: Pop Up Shops Client: Philips
The Challenge

Increasing sales in the run up to Christmas

Showcase the product with live interactive demonstrations in a sleek and beautiful branded environment

Philips wanted to create a sleek eye-catching pop up stand in Westfield Shopping Centre for one weekend at Christmas to showcase and sell their new Visapure facial cleansing device range to their target customers.

To entice consumers to the stand, a focal experiential piece was key.

Create immersive brand experience with i2i Marketing
The Idea

Beautifully designed experience

Pop up store managed by a team of Philips experts

i2i designed and built a sleek minimalistic pop-up inspired by the look & feel of Apple stores focusing on a white and blue colour palette with intricate illumination to the branding. The store was managed by a team of Philips Experts who could confidently educate consumers the benefits of Visapure to customers in the busy run-up to Christmas, maximising sales opportunities.

With three bespoke demonstration podiums showcasing the products and the features and one central demonstration counter complete with working sink, consumers had ample opportunity to trial the products before purchasing directly from the pop up and receiving a luxurious gift.

To showcase the key message ‘give the gift of radiant skin’ consumers could share their experience on social media using #PhilipsVisapure and receive a print-out via the branded gif booth, with a variety of fun props to personalise their gif.

Philips Visapure
Philips Visapure
Philips Visapure
The Importance of Product Demonstrations, Philips Visapure
The Impact

30,000

Engagers

72%

Purchase intent after demonstration
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Aldi Pop Up Shop

Aldi | Pop Up Shops

Award winning wine pop-up in trendy Shoreditch

Type: Pop Up Shops Client: Aldi
The Challenge

Showcase Aldi Wine

Create a branded, immersive space to engage wine lovers in an interesting and innovative setting

Aldi wished to support their sponsorship of London Wine Week with a live brand experience. They wanted to promote Aldi as a high-quality wine retailer and bring their in-store wine offering to London wine lovers via an e-commerce platform.

Aldi Pop Up Shop
The Idea

Eye catching pop up shop in Boxpark

One week pop-up shop during London Wine Week to showcase the Aldi wine range

i2i designed and built a truly unique and eye-catching pop-up shop for Aldi wine in BOXPARK Shoreditch to create awareness of on-line ordering and to drive sales.

Consumers were able to sample a range of 20 different award-winning wines, attend tutorials and speak to the Aldi wine expert throughout the 3 day event as well ordering wines on line from iPads in the shop for delivery direct to their home.

Aldi Pop Up Shop
Aldi Pop Up Shop
Aldi Pop Up Shop
Aldi Pop Up Shop
The Impact

£250,000

PR coverage

44%

On-line sales increase
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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