RSV

Russian Standard Vodka | Promotional Marketing | Brand Marketing Agency

Russian Standard Vodka’s UK launch

Type: Promotional Marketing Client: Russian Standard Vodka
The Challenge

Become the brand of choice

The vodka market is competitive and dominated by one major player. RSV needed to be a real challenger brand to create an impact in the UK.

As a new brand in the UK market, Russian Standard Vodka’s launch needed to create noise. They enlisted the help of our brand marketing agency to create a consumer focused campaign, ready to disrupt the market place.

RSV
The Idea

Integrated through-the-line programme

"Meet the Russian Standard" campaign brought to life on-pack, on-trade and off-trade

Research suggested that young adults were looking for drinks that are authentic and add to their night out. Authenticity creates cool.

We developed a through the line programme centred on a competition to “Meet the Russian Standard.” This offered 150 x 24 hour VIP trips to Moscow to be won.

ON-TRADE: Glamorous sampling staff dressed as Cossack dancers travelled the country in an eye-catching branded vehicle. Consumers received a free RSV cocktail sample, merchandise and an augmented reality card and code for online competition entry.

OFF-TRADE: 250,000 bottle collars communicated the promotion on-pack, alongside a comprehensive sampling tour at top end grocers. An RSV mini bar was installed for tactical sampling in Selfridges & Harrods Department stores.

RSV
RSV
RSV
RSV
The Impact

40,000

Consumer trials

1million

Consumer contacts

10%

Sales Conversion

3rd

largest vodka brand in UK
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Macleans

Macleans | Promotional Marketing | integrated marketing agency uk

Encourage target audience to purchase ice whitening gel

Type: Promotional Marketing Client: Macleans
The Challenge

Leverage Dancing on Ice Sponsorship

Create an on-pack promotion to bring to life the sponsorship in-store and drive sales

Macleans looked to leverage their sponsorship of ITV’s Dancing on Ice to increase awareness and sales amongst their key target audience of 35-55 year old women. The oral health care market is heavily price driven and brands need to be brought to life through integrated campaigns to cut through a noisy market. As one of the UK’s leading integrated marketing agency, our team helped to create a promotional competition that felt relevant and “winnable” to ensure the target consumer’s participation.


Play Me
The Idea

Engaging Instant-Win Promotion

i2i developed and created an easy-to-enter and "winnable" instant-win promotion with a range of desirable prizes on offer

We invented and designed a free prize draw across four million packs throughout the duration of the Dancing on Ice series broadcast.

Consumers could choose from several routes to entry (including SMS and online). The prize fund included VIP tickets to the show, city breaks, fashion makeovers, spa days, magazine subscriptions, family meals and cosmetic products.

Discounted promotional packs were sold across all top end grocers.

Macleans
Macleans
Macleans
Macleans
The Impact

25%

Sales uplift

20,000

Competition entries
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Aquafresh

Aquafresh | Promotional Marketing | Trade Promotion Agency

Mum's number one partner in oral health

Type: Promotional Marketing Client: Aquafresh
The Challenge

Becoming mum’s number one partner

Build brand equity with Mum as her partner in looking after her families oral health care

Aquafresh asked us to develop a campaign to build brand equity as Mum’s partner in one of her most important projects – her children.

They looked to inspire and incentivise Mum by positioning themselves as being “on her side” in family oral care.


Play Me
The Idea

"Aquafresh Amazing Mum's" Campaign

Through-the-line campaign including an on-pack promotion, shopper marketing, experiential and interactive microsite

Our team developed “Aquafresh Amazing Mums”, a through-the-line campaign which rewarded Mum for doing the best for her family. This comprised a highly incentivising on-pack offer, in-store amplification, an engaging experiential tour and an interactive microsite, all managed by our trade promotion agency.

On-pack : Win Mums Wish List offered £1 million worth of prizes chosen by Mums for Mums. These included free flights, spa breaks, shopping sprees, and cash for a cleaner for a year.

Experiential and Online: We designed a fully-branded walk-in video booth tour where kids were invited to record their personalised message telling us why their Mum was amazing. Content was uploaded to a microsite where users could vote for their favourite to win a £5,000 family holiday. The site also acted as the entry route for code entry to “Win Mums Wish List” on-pack.

Supported with high profile women’s magazine advertising and local breakfast radio phone-in promotions.

Aquafresh
Aquafresh
Aquafresh
Aquafresh
The Impact

520,000

engagers

1 million

Visibility

100,000

unique web visitors
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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