Roadshow created a real-life home environment to display photo ideas, plus visitors could get one FREE printed photo magnet immediately from their phone!
We created an immersive and fun brand experience that visited profile family events and country shows. The roadshow was designed to inspire, entertain, and educate consumers about the fun of photos and how photos can make a home.
We created a home experience roadshow displaying various photo ideas. Outside there was a range of family games, a costume character, and a brand ambassador completing data capture to gauge consumers impressions of photo processing and Fujifilm as a brand.
The Roadshow was fitted with technology so that consumers could connect their phones and select one FREE photograph that was immediately printed and transformed into a fridge magnet.
Advertising boards were created posting the key messages via social media hashtag #wonderphototour
A range of giveaways including a branded masks, lanyards, stickers, leaflets, Instax prints, and competition bundles.