DMF

Dead Man’s Fingers | Roadshow | Brand Experience Company

A bad-ass, original beverage!

Type: Roadshow Client: Dead Man’s Fingers
The Challenge

Raising awareness & trial of Dead Man’s Fingers Rum

Making it become the non-conformist brand of choice, a bad-ass, original beverage!

Create an unforgettable brand experience to portray the brands authentic messages whilst sampling the full range of Dead Man’s Fingers flavours.

Focus on reaching nationwide coverage of bars and companies with a particular focus on students.

The Idea

The "Hang Bar" Challenge

Engaging Gen Z in bars and introducing them to the Dead Man's Fingers unique sense of style and taste!

i2i made sure the bars signed up for the roadshow campaign by providing a teaser of what the evening would entail.

We sited ‘The Hang Bar Challenge’ brand experience upon arrival which created a real sense of competition & community in the bars as groups of company colleagues & friends cheered each other on as they hung for 2 minutes to win a £50 drink cheque or a selection of branded merchandise.

A unique branded vehicle was also used to create stunning photo opportunities as well as raise brand awareness in the local area. Consumers could enjoy a delicious sample promoting the range available in each particular bar.

DMF
DMF
DMF
DMF
The Impact

35

Days

25,500

Samples

1,500

hang bar participants

92%

future purchase intent
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Fab

NESTLE - FAB ICE LOLLIES | ROADSHOW | brand experience case study

Bringing new cool to a traditional family favourite

Type: Roadshow Client: Nestle Fab
The Challenge

Reposition Fab as a modern brand

This brand experience case study shows how i2i created a truly memorable, fun & engaging experience to show kids that ‘where there’s Fab, there’s fun’.

Fab is one of the UK’s top selling ice lollies.

However, it was losing relevance amongst young families and starting to be seen as old school. This brand experience case study shows how i2i needed to reposition Fab as a modern brand and show kids that ‘where there’s Fab, there’s fun’.

The Idea

#fabland!

Giant Fab playground offering supersized fun for kids!

We took #fabland on a UK tour throughout the summer to a mix of family events and holiday destinations. Each location supported #fabland via their social channels, local radio and
local news coverage, creating a real local buzz.

Stacey Soloman was our Fab Brand Ambassador adding a celebrity dimension. She personally selected the different #fabland activities with the help of her sons, posting it all on her social channels. We also created a launch event on London’s Southbank, attended by Stacy and a number of other local social influencers.

The experience included exploding confetti sprinkles, huge 5ft lolly orchard, ball pit moats and 3 supersized fab slides inside a giant dome.

Visitors uploaded photos whilst at #fabland for a FREE Fab beachball or flipflops and all parents received a MOC.

Fab
Fab
Fab
Fab
The Impact

40,000

Live interactions

1.6 Million

Social reach

5.5 Million

Impressions on social

380,000

reach through Influencer channels
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Fuji Film

Fujifilm | Roadshow | Brand Experience London

"Print Your Precious Moments"

Type: Roadshow Client: Fuji Film
The Challenge

Exciting customers to capture & display their precious moments!

London & further UK consumers need to be encouraged to print photos from their home and create a brand experience with real-life precious moments

The campaign aimed at consumers in London and the further UK to engage and excite consumers with the Fujifilm brand experience and to educate them on why you should “print your precious moments”.

Fujifilm wanted to demonstrate the simplicity of print and the extensive product range available.

The roadshow design needed to accommodate all the processing and photographic equipment to produce immediate photos. As well as exciting customers by handing out a range of generous giveaways to remind visitors of their Fujifilm experience following the activation.

The Idea

Fun activation for all the family

Roadshow created a real-life home environment to display photo ideas, plus visitors could get one FREE printed photo magnet immediately from their phone!

We created an immersive and fun brand experience that visited profile family events and country shows. The roadshow was designed to inspire, entertain, and educate consumers about the fun of photos and how photos can make a home.

We created a home experience roadshow displaying various photo ideas. Outside there was a range of family games, a costume character, and a brand ambassador completing data capture to gauge consumers impressions of photo processing and Fujifilm as a brand.

The Roadshow was fitted with technology so that consumers could connect their phones and select one FREE photograph that was immediately printed and transformed into a fridge magnet.

Advertising boards were created posting the key messages via social media hashtag #wonderphototour

A range of giveaways including a branded masks, lanyards, stickers, leaflets, Instax prints, and competition bundles.

Fuji Film
Fuji Film
Fuji Film
Fuji Film
The Impact

120,000

Demonstrations

2.3 Million

Opportunities to see

320,000

posts on social
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Yoo Moo City Centre Tour

Yoomoo | Roadshow | Brand Experience Agency

Delicious taste of Yoomoo frozen yoghurt

Type: Roadshow Client: Yoomoo
The Challenge

Drive high volume tastings

Bringing the delicious taste of Yoomoo frozen yoghurt nationwide

Yoomoo sought a brand experience agency to increase awareness and sales of their ‘Guilt Freeze’ range of frozen yoghurt.

The roadshow campaign enabled customers to taste & share the delights of Yoomoo firsthand, through a relevant and engaging experience.

The Idea

Nationwide Tour

i2i created a bright and quirky brand experience with a stylish Airstream trailer at its centre serving delicious Yoomoo samples

We created a bright, quirky brand experience with a stylish Airstream trailer at its centre serving Yoomoo samples. The sweet treat samples could be enjoyed in a bespoke seating area, consisting of giant replica yoghurt tub tables.

The six-week roadshow campaign targeted city centres throughout the UK. The popup event ran through the week and over the weekends, enabling the team to interact with a wider audience of both city workers and shoppers. As well as samples, consumers were also given a money-off coupon to encourage further purchases of the product at nearby retailers.

Yoomoo partnered with Nails Inc, to add a further dimension to the brand experience campaign. This involved creating a mobile nail bar offering visitors a free manicure using a specially created, on brand, Yoomoo shocking pink varnish! Partnering with Nails Inc helped the immersive nature of what Yoomoo set out to create, a city centre hub and a memorable experience.

Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
Yoo Moo City Centre Tour
The Impact

200,000

Tastings

1.5 Million

Opportunities to see

95%

Intent to purchase
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Genius Friendlier Lunches

Genius | Roadshow

Bringing great-tasting gluten-free products to consumers

Type: Roadshow Client: Genius
The Challenge

Introduce the great taste of Genius

Genius wanted to showcase the fantastic taste and quality credentials of their range

Due to consumers misconceptions about the taste and quality of gluten-free, Genius wanted to showcase the fantastic taste and quality credentials of their range.

Genius wished to capture the market of those already investing in the gluten-free as well as educating new consumers about its fantastic tasting product range and their benefits.

The Idea

Genius Friendlier Lunch Cafe

Two roadshows to sample across the range in a high quality and desirable setting

Two roadshows were created:

1) To leverage Genius’s sponsorship of the Common Wealth Games in Glasgow, we created a Genius Taste Station, sampling across the range of baked goods. We were delighted to welcome Genius Brand Ambassador and Olympic Athlete Greg Rutherford on the stand!

2) Our Genius Friendlier Lunch café tour visited city centres nationwide offering a free Genius lunchbag – with sandwich, fruit and gluten-free cupcake.

Our Coeliac expert was on hand to answer consumer questions, while participants were encouraged to share their experience with the hashtag #friendlierlunch

Genius Friendlier Lunches
Genius Friendlier Lunches
Genius Friendlier Lunches
Genius Friendlier Lunches
The Impact

100,000

Samples

98%

Increase in intent to purchase
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

ISO Active

Iso Active | Roadshow

Revolutionary change in oral health care

Type: Roadshow Client: Iso Active
The Challenge

Launch of Iso-Active

Bring to life the revolutionary new oral health care concept of Iso-Active

GSK launched a radical new toothpaste which transforms from gel to foam in the mouth.

The format was introduced across Aquafresh, Sensodyne and Macleans ranges, representing the first time these brands were promoted together.

iso-active performs exceptionally well, feeling totally different from any other toothpaste. Therefore we needed to get the product into customers hands whilst creating a multi-brand memorable experience leading to increased awareness & future sales.


Play Me
The Idea

Experiential Roadshow

Multi-brand roadshow offering immediate free trial along with interactive technology to bring the concept to life

We designed a multi-brand experiential iso-active roadshow to bring to life the proposition that “brushing is believing.” The tour targeted high footfall shopping centres and multiple grocers to convert trial into purchase.

The iso-active concept was communicated through eye-catching interactive technology in a 360° set, while trained Brand Ambassadors helped consumers decide the best brand for them before sampling product LIVE in giant replica cans.

All consumers were given a money off coupon with hidden instant win messages that were readable behind a red reveal panel on stand. Prizes included brand-themed holidays, toothbrushes, and product.

Iso-Active
ISO Active
Iso-Active
ISO Active
The Impact

600,000

Demonstrations

1.5Million

Opportunities to see

554%

Sales uplift

80%

Intent to purchase
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Paula

Paula | Roadshow

Fun Experiential Programme

Type: Roadshow Client: Paula
The Challenge

Integrated Experiential Campaign

Nationwide campaign reaching Mum and children alike in a range of different consumer touchpoints

The market for children’s treats is highly competitive and promotionally driven.

Dr Oetker looked to create an experiential programme that would be memorable with Mum whilst engaging and fun for kids to introduce Paula, a new custard style dessert for kids.

The Idea

Multi-layered brand experience campaign

Engaging, bright & colourful roadshow, focusing on a joint initiative with LEGOLAND, including fun family activities and sampling

We designed a multi-layered campaign using the Paula brand mascot, an exuberant animated rapping cow, and the distinctive yellow and chocolate splodges of the product as our palette!

Partnering with LEGOLAND Windsor, i2i created “Paula’s World” – a branded playground at the front of the theme park for one summer season. The family-friendly activity zone included games, mascot photos, colouring competitions and instant-win prizes.

A nationwide grocer sampling tour, featuring a distinctive cow-shaped “Paula-mobile”, drove trial and promoted sales at point of purchase.

An on-pack promotion offered discounted LEGOLAND family tickets, while a nationwide PR initiative searched for talented rappers under 12. The top 10 entrants performed at LEGOLAND Live! in front of a celebrity judge, with a family trip to LEGOLAND California as the main prize.

Paula
Paula
Paula
Paula
The Impact

600,000

Opportunities to see

£280,000

PR & Media Coverage

13.5%

Market Share within 3 months of launch
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

MAOAM

MAOAM | Roadshow

The MAOAM Mega Vend

Type: Roadshow Client: Maoam
The Challenge

Unique technology used to create engaging brand theatre

Creating a lively experiential campaign with depth and talkability to drive sales and leverage a growing social media profile of MAOAM.

Haribo wanted an impactful, integrated campaign to drive sales and leverage a growing social media profile of their fruit chew range MAOAM.

Creating a lively experiential campaign with depth and talkability, as well as delivering 1 million samples.

 

The Idea

MAOAM Mega Vend Roadshow

An interactive vending machine designed to reward consumers for being "Mad for Maoam!"

Using bespoke, cutting-edge technology we created MAOAM Mega Vend – a “living” vending machine who interacted with consumers and rewarded them for being “Mad for MAOAM!”

The Mega Vend avatar – a digital puppet controlled by a human actor’s gestures and voice – entertained crowds at 21 shopping centres across the country. The performer at the centre of the experience could direct a performance at different age groups to ensure everyone could engage with the experience.

The simple action at the centre of the experience – say “MAOAM” correctly to receive free gifts – was easy to understand and extremely popular, inspiring consumers to take to the brand’s Facebook page – where they could interact with a digital version of the Mega Vend.

Research demonstrated that activity still had an educational role in promoting the correct pronunciation of the brand name & really helped resonate the brand identity with its target audience.

MAOAM
MAOAM
MAOAM
MAOAM
The Impact

1.5 Million

Samples

10%

Sales growth

20%

Growth of Facebook fans

1,000's

Positive on-line comments
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Transformers

Transformers | Roadshow

30th Anniversary celebration of iconic Transformers toys!

Type: Roadshow Client: TRANSFORMERS
The Challenge

Celebrate 30th Anniversary

Engaging brand experience to celebrate the launch of new toy line “One Step” TRANSFORMERS that changes from robot to vehicle in one fast, easy step

Hasbro’s iconic toy franchise TRANSFORMERS celebrated its 30th anniversary with the launch of a brand-new toy line and the release of the hotly anticipated movie, Transformers: Age of Extinction.

They wanted to create a brand theatre experience to showcase the simplicity of the new toy line “One step” TRANSFORMERS that change from robot to vehicle in one fast, easy step. Kids needed to get hand-on experience with the new range to understand this completely new way of play.

The Idea

Interactive Transformers Tour

Experiential roadshow, using a fully branded, seven metre trailer packed full of interactive technology and awesome TRANSFORMERS games and toys

i2i created a six-week experiential roadshow, using a fully branded, seven metre trailer packed full of interactive technology and awesome TRANSFORMERS games and toys.

The highlight of the experience was a bespoke “Fastest TRANSFORMERS” digital experience; utilising the latest Kinect technology, visitors were able to become noble Autobot Optimus Prime or savage Dinobot Grimlock and see how many times they could transform their robot against the clock.

Competitions and challenges on the tour stage kept queuing participants entertained, as well as photo opportunities with an original Peterbuilt 360 Optimus Prime truck and robot costume character.

Tour included 53 days activity at a range of festivals, events, city centres and retail visits to Toys R Us and Smyths stores

 

Transformers
Transformers
Transformers
Transformers
The Impact

200,000

Consumer contacts

3 Million

Opportunities to see

75%

Store uplift
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

NERF

NERF | Roadshows

It's NERF Or Nothin’

Type: Roadshow Client: Nerf
The Challenge

Getting NERFs latest product into kid’s hands

Reaching parents with children in positive mind-set environments to give them a hands-on brand experience

NERF wanted to showcase their recent products in a nationwide tour where they would reach high volumes of their family target audience.

The Idea

The NERF Test Centre Tour

Offering a unique NERF blasting experience

We refreshed the experience with a brand new tour name, The NERF Test Centre, offering a unique blasting experience of both NEW and retro blasters and creating a 360-degree experience in & around the branded shipping container.

Customers entered the experience and chose which area they would like to trial first, head to the Regulator area to try the power of the latest blaster in the Modulus range & receiving a free branded wristband or entering the Nitro area to blast into overdrive with the new Motofury blaster.

Here consumers could shoot their foam cars up and over ramps and obstacles and receive a free personalised driving license. Lastly visit inside the shipping container to explore the history and evolution of NERF via a visual 3D timeline showcasing vintage blasters and TV adverts.

Nerf
Nerf
Nerf
Nerf
The Impact

140,000

Demonstrations

1.7 Million

Opportunities to see
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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