We took #fabland on a UK tour throughout the summer to a mix of family events and holiday destinations. Each location supported #fabland via their social channels, local radio and
local news coverage, creating a real local buzz.
Stacey Soloman was our Fab Brand Ambassador adding a celebrity dimension. She personally selected the different #fabland activities with the help of her sons, posting it all on her social channels. We also created a launch event on London’s Southbank, attended by Stacy and a number of other local social influencers.
The experience included exploding confetti sprinkles, huge 5ft lolly orchard, ball pit moats and 3 supersized fab slides inside a giant dome.
Visitors uploaded photos whilst at #fabland for a FREE Fab beachball or flipflops and all parents received a MOC.