Philips

Philips | Demonstrations

Making Phillips the most electrifying choice for UK consumers

Type: Demonstrations Client: Philips
The Challenge

Creating an outstanding in store team

Create a phenomenal in-store field marketing team together with the right tools and mindset to make Philips the best in the market

There are a bewildering number of electrical products to choose from in today’s marketplace.

With such competition, how can you ensure you’re top of the pecking order?

The answer: create a phenomenal in-store field marketing team with the right tools and mindset to make Philips the best in the market and significantly increase sales across the whole range of their products.


Play Me
The Idea

Highly skilled in-store sales team

Team of demonstrators to provide consumers with expert advice, enhancing their shopping experience and ensuring they make an informed choice that felt right.

We recruited and trained a highly-skilled sales team with a real passion for Philips’ brands and the retailers they work in. Thanks to their in-depth product knowledge the team could provide consumers with expert advice, enhancing their shopping experience and ensuring they make an informed choice that felt right.

As part of their remit, the team built great relationships with store management to ensure that Philips products were always in stock and merchandised effectively to give the greatest impact. They completed training sessions for the retailer partners on both existing and new product ranges to ensure the permanent staff acted as ambassadors for the brand in their absence.

Alongside the in-store face-to-face activity, we developed leading technology for the team to use: our on-line weekly reporting and analysis systems generated immediate consumer and store feedback, including market analysis and sales reporting. And highlighted any issues, such as out of stocks.

The campaign included development of innovative products displays and POS, including a ‘shop-in-shop’ in-store to enhance the shopping experience during 2020, as well as providing additional tactical support for the brand during peak sales periods with tailored demonstrations and a professional consultation service.

Philips
Philips
Philips
Philips
The Impact

46%

Increase in units sold YOY

8%

Increased average spend a day

£7.20

ROI for every £1 spent
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Fuji Film

Fujifilm | Roadshow | Brand Experience London

"Print Your Precious Moments"

Type: Roadshow Client: Fuji Film
The Challenge

Exciting customers to capture & display their precious moments!

London & further UK consumers need to be encouraged to print photos from their home and create a brand experience with real-life precious moments

The campaign aimed at consumers in London and the further UK to engage and excite consumers with the Fujifilm brand experience and to educate them on why you should “print your precious moments”.

Fujifilm wanted to demonstrate the simplicity of print and the extensive product range available.

The roadshow design needed to accommodate all the processing and photographic equipment to produce immediate photos. As well as exciting customers by handing out a range of generous giveaways to remind visitors of their Fujifilm experience following the activation.

Fuji Film
The Idea

Fun activation for all the family

Roadshow created a real-life home environment to display photo ideas, plus visitors could get one FREE printed photo magnet immediately from their phone!

We created an immersive and fun brand experience that visited profile family events and country shows. The roadshow was designed to inspire, entertain, and educate consumers about the fun of photos and how photos can make a home.

We created a home experience roadshow displaying various photo ideas. Outside there was a range of family games, a costume character, and a brand ambassador completing data capture to gauge consumers impressions of photo processing and Fujifilm as a brand.

The Roadshow was fitted with technology so that consumers could connect their phones and select one FREE photograph that was immediately printed and transformed into a fridge magnet.

Advertising boards were created posting the key messages via social media hashtag #wonderphototour

A range of giveaways including a branded masks, lanyards, stickers, leaflets, Instax prints, and competition bundles.

Fuji Film
Fuji Film
Fuji Film
Fuji Film
The Impact

120,000

Demonstrations

2.3 Million

Opportunities to see

320,000

posts on social
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Froneri Brand Plans

Froneri | Launch & Trade Event

Bringing the Froneri brands to life in immersive memorable trade event

Type: Launch & Trade Event Client: Froneri
The Challenge

Create a multi-brand trade event

Engaging key buyers to drive incremental listings

We were tasked with bringing the Froneri brands to life in an engaging & memorable way when presenting their brand plans to key buyers of major multiples & wholesalers.

100% attendance of key buyers from all major groups including at Tesco, Sainsbury’s, Waitrose, Morrisns, Asda, Coop & Iceland.

 

Froneri Brand Plans
The Idea

Immersive sensory experience

Experience designed to really excite buyers and aid their understanding of with the individual Froneri brands

To truly engage with the buyers of key retailers we invited them to an exclusive day where they were fully immersed in each brand through branded zones created for each brand where Brand Managers hosted their presentations. These zones utilised a range of interactive props linked with the brands positioning & media campaigns.

Attendees were invited to take part in each brand presentation with a series of fun and interactive games to cement their knowledge on each brands & engaging in the presentation decks.

All buyers were given beautifully presented product samples and a Froneri gift bag at the end of the day.

Froneri Brand Plans
Froneri Brand Plans
Froneri Brand Plans
Froneri Brand Plans
The Impact

10

Exclusive Trade Days

145

Presentations

165

Key Retailer Attendees
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Carl Zeiss

Guerilla Marketing Case Studies | ZEISS

Integrated campaign targeting b2b & b2c customers

Type: Guerrilla Marketing Client: ZEISS
The Challenge

Introducing the NEW Zeiss Smartphone Wipes

Target both b2c and b2b customers

This Guerilla Marketing Case Study documents how ZEISS had recently launched NEW Smartphone Wipes which offer visibly superior cleaning performance with a brilliant streak-free finish.

They needed to both raise awareness, using experiential marketing, and trial amongst consumers whilst grabbing the attention of key retail buyers to encourage listings.

Carl Zeiss
The Idea

Highly targeted sampling campaign

Branded sampling teams targeted key office workers and buyers in key retailers, supported by a roaming mobile media van as well as a direct-to-desk sampling campaign

i2i developed a structured sampling campaign to reach prime office workers who matched the target audience as well as relevant buyers in potential retailers.

We offered everyone a branded pillow pack containing 6 x Smartphone Wipes.

Branded teams handed out the samples outside Head Offices including companies such as Sainsbury’s, Apple HQ, Virgin and Tesco.

We supported this by offering “Direct to Desk” sampling reaching additional retail groups such as O2 and Vodafone.

All recipients were encouraged to upload a picture to #loveyourphone for the chance to win an iPad.

Carl Zeiss
Carl Zeiss
Carl Zeiss
Carl Zeiss
The Impact

100%

Product satisfaction

96%

Would recommend Carl Zeiss
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Kenwood Delonghi

Kenwood De’Longhi | Demonstrations

Drive sales of kitchen appliances & coffee machines

Type: Demonstrations Client: Kenwood De'Longhi
The Challenge

Kenwood De'Longhi Demonstration Programme

i2i were briefed to manage a demonstration team to drive sales of its extensive range of kitchen appliances and coffee machines. Support key retailers throughout the year

In the midst of a highly competitive marketing place this highlighted the importance of having a sales representative to offer quality in-store support.

Product demonstrations were required through an experienced team to share their wealth of knowledge and ensure the brand is continually front of mind.

The surge of the “Black Friday” retail phenomenon and the importance of Boxing Day and January sales also highlighted the need for brands to be as pro-active as possible against competitor’s live presence in store.

Delonghi
The Idea

The Demonstration Team

Dedicated team of 110 highly-trained staff, working 3,000 store days in key retailers throughout the year

We recruited a dedicated team of 110 highly-trained staff, working 3,000 store days in retailers including John Lewis, DSG and independents.

Our staff offered consumers engaging and flavoursome product demos – preparing food from scratch and offering a freshly-prepared coffee sample.

Our staff enabled consumers to understand and experience Kenwood De’Longhi style, design, and functionality at a variety of levels – from the first-time buyer to the keen cook or coffee connoisseur.

Kenwood
Kenwood Delonghi
Kenwood
Delonghi
The Impact

£5.00

ROI for every £1 spent

150%

Sales Increase
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Dyson

Dyson | Demonstrations

Supporting Dyson in Argos

Type: Demonstrations Client: Philips
The Challenge

Driving sales in Argos

Drive sales of NEW Dyson Vacuum across busy Bank Holiday Weekend

Increase sales of newly released dynamic Dyson Vacuum in Argos stores throughout Easter Bank Holiday weekend across 50 key stores. The demonstrations were extremely well received by customers with 1 out of 4 who received a demonstration going on to purchase immediately, some customers were very impressed by the demonstration but wanted to go home & consider prior to purchasing or discuss with their significant other.


Play Me
The Idea

Interactive demonstrations

Team of knowledgeable demonstrators with a passion for technology to support Dyson in Argos stores

i2i recruited a team of knowledgeable demonstrators with a passion for technology to support across a range of stores nationwide.

The team received an in-depth training session at various sites across the UK before going into store to deliver exceptional sales results.

Dyson
Dyson
Dyson
Dyson
The Impact

145

Days supported

7

Average sales a day

1 in 4

who received demonstration purchased
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

Bosch

Bosch | Demonstrations

Live demonstrations of Bosch’s new innovative vacuum cleaner

Type: Demonstrations Client: Bosch
The Challenge

Supporting new product launch

Exciting customers with live demonstrations of Bosch’s new innovative vacuum cleaner

To support the new product launch of Bosch’s latest vacuum release, showcasing it’s range of innovative new features, educate customers and convert to purchase.


Play Me
The Idea

Showcase unique features

i2i recruited an experienced team to showcase the unique features of the Bosch Athlet vacuum cleaner

Using a demonstration platform which could be used to vacuum a range of notoriously difficult substances from the carpet as a relatable way of showing customers why the Bosch Athlet was the vacuum customers needed in their life.

Based on the store listings we devised a list of stores which would be suitable to host demonstration days and liaised with store management to secure space which hosted good visibility in-store.

We recruited an experienced demonstration team who were confident working alone in-store and working towards high pressured KPIs. Following an insightful and engaging training session the team went into store and delivered exceptional results.

Bosch
Bosch
Bosch
Bosch
The Impact

250

Days in JLP and DSG

+450

Sales
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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