i2i designed and built a truly unique and eye-catching pop-up shop for Aldi wine in BOXPARK Shoreditch to create awareness of on-line ordering and to drive sales.
Consumers were able to sample a range of 20 different award-winning wines, attend tutorials and speak to the Aldi wine expert throughout the 3 day event as well ordering wines on line from iPads in the shop for delivery direct to their home.