Aldi Pop Up Shop

Aldi | Pop Up Shops

Award winning wine pop-up in trendy Shoreditch

Type: Pop Up Shops Client: Aldi
The Challenge

Showcase Aldi Wine

Create a branded, immersive space to engage wine lovers in an interesting and innovative setting

Aldi wished to support their sponsorship of London Wine Week with a live brand experience. They wanted to promote Aldi as a high-quality wine retailer and bring their in-store wine offering to London wine lovers via an e-commerce platform.

The Idea

Eye catching pop up shop in Boxpark

One week pop-up shop during London Wine Week to showcase the Aldi wine range

i2i designed and built a truly unique and eye-catching pop-up shop for Aldi wine in BOXPARK Shoreditch to create awareness of on-line ordering and to drive sales.

Consumers were able to sample a range of 20 different award-winning wines, attend tutorials and speak to the Aldi wine expert throughout the 3 day event as well ordering wines on line from iPads in the shop for delivery direct to their home.

Aldi Pop Up Shop
Aldi Pop Up Shop
Aldi Pop Up Shop
Aldi Pop Up Shop
The Impact


PR coverage


On-line sales increase
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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