i2i recruited an experienced team to showcase the unique features of the Bosch Athlet vacuum cleaner
Using a demonstration platform which could be used to vacuum a range of notoriously difficult substances from the carpet as a relatable way of showing customers why the Bosch Athlet was the vacuum customers needed in their life.
Based on the store listings we devised a list of stores which would be suitable to host demonstration days and liaised with store management to secure space which hosted good visibility in-store.
We recruited an experienced demonstration team who were confident working alone in-store and working towards high pressured KPIs. Following an insightful and engaging training session the team went into store and delivered exceptional results.