Our live event team designed the Coeur de Cognac Signature Lounge: a luxurious brand experience designed for tasting and relaxation that was brought to life at three of the UK’s premium “foodie” festivals.
Uniformed waiters offered visitors the perfect serve Coeur de Cognac: served over ice in a Riedel glass with a delicious Petit Fours. Consumers were encouraged to complete their own tasting notes to win a Limited Edition Remy Martin Summer Gift Pack, while many opted to buy immediately from the retail area.