Cœur de Cognac

Coeur de Cognac | Live Events

The Coeur de Cognac Lounge

Type: Live Events Client: Coeur de Cognac
The Challenge

Creating a stimulating experience for keen spirit drinkers

Create an exclusive lounge that reflected the premium positioning of the brand

Coeur de Cognac is positioned as a distinct and versatile spirit for the discerning drinker.

The brand wished to deliver an experience for this audience that was both compelling and educational.

The Idea

Luxurious Brand Experience

Coeur de Cognac Signature Lounge

We designed the Coeur de Cognac Signature Lounge: a luxurious brand experience designed for tasting and relaxation that was brought to life at three of the UK’s premium “foodie” festivals.

Uniformed waiters offered visitors the perfect serve Coeur de Cognac: served over ice in a Riedel glass with a delicious Petit Fours. Consumers were encouraged to complete their own tasting notes to win a Limited Edition Remy Martin Summer Gift Pack, while many opted to buy immediately from the retail area.

Cœur de Cognac
Cœur de Cognac
Cœur de Cognac
Cœur de Cognac
The Impact

15,000

High quality tasting experiences

45,000

Visibility

100%

Positive Feedback
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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