Cointreau

Cointreau | Pop Up Shop

Delicious Cointreau fizz

Type: Pop Up Shops Client: Cointreau
The Challenge

Serving delicious Cointreau fizz in 50 urban locations

Cointreau had fallen out of fashion with younger consumers who needed to be re-engaged and reminded of the delights that could be served when using Cointreau in a drink

Cointreau is a well-known brand but had fallen out of fashion and younger consumers who were increasingly interested in cocktails and drinks with interesting ingredients and flavours.

They needed reminding of the delights that could be served when using Cointreau in a drink.

On trade the brand was nearly invisible with declining levels of stocking.


Play Me
The Idea

Putting some fizz back in the brand

i2i developed a stand-alone pop-up Cointreau Fizz bar that was sited in the gardens of 50 style bars in major urban locations

Put some fizz back into the brand and make it relevant by giving it a younger more contemporary fun image and demonstrate the brands versatility as a great drink to order as a summer cocktail.

To create standout developed a stand-alone pop-up Cointreau Fizz bar that was sited in the gardens of 50 style bars in major urban locations. The bar was designed to look natural organic and fun and was manned by a team of young engaging mixologists.

Consumers were offered a multi-sensory tasting experience with a range of Cointreau Fizz cocktails and canapes and an incentive to purchase.

Cointreau
Cointreau
Cointreau
Cointreau
The Impact

75,000

Cocktails Served

150,000

opportunities to see

15%

Increase in sales
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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