JAMES WELLBELOVED | EXHIBITION STAND

Crufts is the world’s largest international Dog Show, starting in 1981 it now attracts over 181,000 visitors each year.

James Wellbeloved home of naturally healthy pet food, has been a proud exhibitor at Crufts for over 25 years, and also sponsors the popular family cross-breed competition Scrufts.

Our brief was to rebrand the existing stand from 2022 incorporating the natural look and feel of the James Wellbeloved brand and to create an engaging and memorable experience to ensure James Wellbeloved remained at the forefront of customers minds following the show.

The stand this year includes the ‘new breeder lounge area’ which has been adapted to be more open plan and to allow the breeder team to have more engaging conversations with customers.

The stand incorporates the natural look & feel of the James Wellbeloved brand with a combination of astroturf, paved flooring, a 6m Sycamore tree in the centre and wooden furnishing throughout.

When entering the stand customers were given a leaflet which entitled them to a ‘free James Wellbeloved goodybag’ by collecting a stamp at each different area.

Customers visited the live photo op where they were able to have their photo taken with their dogs on the wooden stye, play the buzz wire game, test their Wisdom with the Wisdom guess the dog breed game and have a go at the ever popular spin 2 win game.  Once customers had collected all 4 stamps they then visited the central counter where they received their goodybag which included products from the James Wellbeloved dog food range and exclusive show offers.