DMF

Dead Man’s Fingers | Roadshow

A bad-ass, original beverage!

Type: Roadshow Client: Dead Man’s Fingers
The Challenge

Raising awareness & trial of Dead Man’s Fingers Rum

Making it become the non-conformist brand of choice, a bad-ass, original beverage!

Create an unforgettable brand experience to portray the brands authentic messages whilst sampling the full range of Dead Man’s Fingers flavours.

Focus on reaching nationwide coverage of bars with a particular focus on students.

The Idea

The "Hang Bar" Challenge

Engaging Gen Z in bars and introducing them to the Dead Man's Fingers unique sense of style and taste!

i2i made sure the bars signed up for the campaign by providing a teaser of what the evening would entail.

We sited ‘The Hang Bar Challenge’ upon arrival which created a real sense of competition & community in the bars as groups of friends & colleagues cheered each other on as they hung for 2 minutes to win a £50 drink cheque or a selection of branded merchandise.

A unique branded vehicle was also used to create stunning photo opportunities as well as raise brand awareness in the local area. Consumers could enjoy a delicious sample promoting the range available in each particular bar.

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The Impact

35

Days

25,500

Samples

1,500

hang bar participants

92%

future purchase intent
    testimonials
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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