Engaging Gen Z in bars and introducing them to the Dead Man's Fingers unique sense of style and taste!
i2i made sure the bars signed up for the roadshow campaign by providing a teaser of what the evening would entail.
We sited ‘The Hang Bar Challenge’ brand experience upon arrival which created a real sense of competition & community in the bars as groups of company colleagues & friends cheered each other on as they hung for 2 minutes to win a £50 drink cheque or a selection of branded merchandise.
A unique branded vehicle was also used to create stunning photo opportunities as well as raise brand awareness in the local area. Consumers could enjoy a delicious sample promoting the range available in each particular bar.