The summer holidays can be challenging for parents thinking of various ways to entertain their children & enhancing their creativity.
i2i devised an in-store demonstration program which involved securing prominent positioning & installing fun & interactive demonstration stations.
Here customers could create masterpieces with their children as well as being given a small kit to take home. This activation helped reacquaint parents of their love for Hama Beads, which is seen as a nostalgic family favourite, whilst introducing their kids to the creative fun of Hama Beads, thus driving sales.