DKL Beysal

Supporting Hama Beads in-store

Type: Demonstrations Client: DKL
The Challenge

Creating a memorable experience

Driving awareness and sales of a nostalgic children's brand through a "surprise & delight" experience in-store

How to raise awareness & increase sales of popular classic children’s toy brand Hama Beads whilst creating a surprise & delight experience in store.

The Idea

Entertain children & enhance their creativity

In-store demonstration program with fun & interactive demonstration stations

The summer holidays can be challenging for parents thinking of various ways to entertain their children & enhancing their creativity.

i2i devised an in-store demonstration program which involved securing prominent positioning & installing fun & interactive demonstration stations.

Here customers could create masterpieces with their children as well as being given a small kit to take home. This activation helped reacquaint parents of their love for Hama Beads, which is seen as a nostalgic family favourite, whilst introducing their kids to the creative fun of Hama Beads, thus driving sales.

The Impact


Stores visited




Sales uplift


Intent to purchase
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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