Dyson | Demonstrations

Supporting Dyson in Argos

Type: Demonstrations Client: Philips
The Challenge

Driving sales in Argos

Drive sales of NEW Dyson Vacuum across busy Bank Holiday Weekend

Increase sales of newly released dynamic Dyson Vacuum in Argos stores throughout Easter Bank Holiday weekend across 50 key stores. The demonstrations were extremely well received by customers with 1 out of 4 who received a demonstration going on to purchase immediately, some customers were very impressed by the demonstration but wanted to go home & consider prior to purchasing or discuss with their significant other.

Play Me
The Idea

Interactive demonstrations

Team of knowledgeable demonstrators with a passion for technology to support Dyson in Argos stores

i2i recruited a team of knowledgeable demonstrators with a passion for technology to support across a range of stores nationwide.

The team received an in-depth training session at various sites across the UK before going into store to deliver exceptional sales results.

The Impact


Days supported


Average sales a day

1 in 4

who received demonstration purchased
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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