Genius Horse Box Trailer

Genius | Live Events | Brand Activation Agency

Providing tasty gluten-free delights

Type: Live Events Client: Genius
The Challenge

Innovative mobile roadshow

As the UK's leading brand activation agency, i2i were briefed to create a quirky mobile roadshow which would be of multi-use and reach customers across the UK.

Genius required a mobile stand which was suitable for use at both indoor & outdoor marketing exhibitions & events.

They wanted it to stand out in a competitive environment, bringing to life the look & feel of the new and unique branding.

The Idea

Converted Horse Trailer

Bright and colourful trailer designed to stand out and reinforce the Genius credentials

i2i found a Horsebox trailer which could be converted into a kitchen area to prep samples & store product during the shows.

Its contemporary exterior was eye-catching & attracted interest from consumers at the events. i2i created a seating area encouraging consumers to dwell & engage with the team whilst munching on either a delicious insta-worthy Genius wrap, open sandwich, or one of the many samples on offer.

i2i also developed a ‘play your cards right’ game which consumers could interact with, as a fun but educational exercise.

The trailer visited the Allergy and Free Form Shows as well as the Edinburgh Fringe Festival.

Genius Horse Box Trailer
Genius Horse Box Trailer
Genius Horse Box Trailer
Genius Horse Box Trailer
The Impact




Opportunities to see


Meals sold
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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