Bright and colourful trailer designed to stand out and reinforce the Genius credentials
i2i found a Horsebox trailer which could be converted into a kitchen area to prep samples & store product during the shows.
Its contemporary exterior was eye-catching & attracted interest from consumers at the events. i2i created a seating area encouraging consumers to dwell & engage with the team whilst munching on either a delicious insta-worthy Genius wrap, open sandwich, or one of the many samples on offer.
i2i also developed a ‘play your cards right’ game which consumers could interact with, as a fun but educational exercise.
The trailer visited the Allergy and Free Form Shows as well as the Edinburgh Fringe Festival.