Genius Showstand

Genius | Exhibitions

Showcasing the delicious range of Genius

Type: Exhibition Client: Genius
The Challenge

Genius at the UK Allergy Shows

i2i were tasked to deign, build and manage a stand for Genius to engage with show attendees, showcase the Genius range, offer free samples, sell gift bags as well as hold live cooking demonstrations

Genius are regular attendees at The Allergy Show which hosts 3 UK events each year, to showcase their bakery range to their target audience of coeliac, gluten intolerant consumers, & those who have just made the shift to remove gluten from their lifestyle.

Genius briefed us to design and produce a new innovative stand to ensure the brand stood out from their competitors at these events.

The Idea

The Genius Stand

Bespoke circular stand with a unique 360-degree experience

We designed and built a bespoke circular stand to maximise visibility & activation space, whilst allowing consumers a 360-degree experience with the brand.

Consumers could watch live cooking demonstrations from Genius’s founder, Lucinda and interact with the onsite tablets to enter a competition.

They could visit the sampling area of the stand to receive a taste of the bakery range and go on to purchase directly from the stand.

Genius Showstand
Genius Showstand
Genius Showstand
Genius Showstand
The Impact






  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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