Kenwood Delonghi

Kenwood De’Longhi | Demonstrations

Drive sales of kitchen appliances & coffee machines

Type: Demonstrations Client: Kenwood De'Longhi
The Challenge

Kenwood De'Longhi Demonstration Programme

i2i were briefed to manage a demonstration team to drive sales of its extensive range of kitchen appliances and coffee machines. Support key retailers throughout the year

In the midst of a highly competitive marketing place this highlighted the importance of having a sales representative to offer quality in-store support.

Product demonstrations were required through an experienced team to share their wealth of knowledge and ensure the brand is continually front of mind.

The surge of the “Black Friday” retail phenomenon and the importance of Boxing Day and January sales also highlighted the need for brands to be as pro-active as possible against competitor’s live presence in store.

Delonghi
The Idea

The Demonstration Team

Dedicated team of 110 highly-trained staff, working 3,000 store days in key retailers throughout the year

We recruited a dedicated team of 110 highly-trained staff, working 3,000 store days in retailers including John Lewis, DSG and independents.

Our staff offered consumers engaging and flavoursome product demos – preparing food from scratch and offering a freshly-prepared coffee sample.

Our staff enabled consumers to understand and experience Kenwood De’Longhi style, design, and functionality at a variety of levels – from the first-time buyer to the keen cook or coffee connoisseur.

Kenwood
Kenwood Delonghi
Kenwood
Delonghi
The Impact

£5.00

ROI for every £1 spent

150%

Sales Increase
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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