i2i developed and created an easy-to-enter and "winnable" instant-win promotion with a range of desirable prizes on offer
We invented and designed a free prize draw across four million packs throughout the duration of the Dancing on Ice series broadcast.
Consumers could choose from several routes to entry (including SMS and online). The prize fund included VIP tickets to the show, city breaks, fashion makeovers, spa days, magazine subscriptions, family meals and cosmetic products.
Discounted promotional packs were sold across all top end grocers.