Nerf Mini Vault

NERF | Demonstrations

Supporting new NERF blasters

Type: Demonstrations Client: NERF
The Challenge

Engaging activation to drive trial

Supporting retailers during key holiday period by promoting new NERF product releases

Create an engaging & eye-catching activation where children can try a range of NERF blasters close to point of sale.

The Idea

Engaging demonstration station

i2i created a demonstration firing wall for kids to try out the new NERF blasters with an incentive to go in-store to purchase immediately on the day

i2i built a heavily branded firing wall which could be sited in key shopping centres with promotional sites situated close to The Entertainer stores.

The event management team worked closely with the store to maximise sales opportunities & to ensure that everyone was given a piece of branded merchandise & a money off coupon to drive immediate purchase whilst also leaving lasting impact & encourage future purchase.

Nerf Mini Vault
Nerf Mini Vault
Nerf Mini Vault
Nerf Mini Vault
The Impact






Average sales uplift
  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

  • testimonials
  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

  • testimonials
  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

  • testimonials
  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

  • testimonials
  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

  • testimonials
  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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