Extreme

NESTLE - EXTREME | LAUNCH EVENT

Taking Extreme to new heights

Type: Launch & Trade Event Client: Nestle Extreme
The Challenge

Rolling out the red carpet

Create a unique and memorable summer event for Extreme to generate real noise and excitement across all social media platforms

To launch its exciting new Caffe Mocha flavour, Extreme wanted a unique and memorable summer event that would make its mark on young city-dwellers and create real noise and excitement across all social media platforms.

Extreme
The Idea

Partnership with Roof Top Film Club

Multi-layered campaign including PR night to engage the trade, 4 exclusive consumer screenings and 300 screening experiences throughout the summer

We rolled out the red carpet for our urban targets by partnering with the Roof Top Film Club who operate a series of rooftop screenings in London.

As part of an exclusive sponsorship campaign, we held a PR night to engage the trade, 4 exclusive consumer screenings and 300 screening experiences throughout the summer – all taking place at stunning rooftop locations in London.

The nights included free Mocha Martinis, bespoke mocha-themed nibbles from the chocolate cascade fountain and free Extreme ice cream cones. Guests then enjoyed an exclusive cinema screening and shared their experience by taking their photo from the “best view in the house” podium, sharing it on social media with a dedicated hashtag.

Extreme
Extreme
Extreme
Extreme
The Impact

5,000

Samples

40,000

Admissions

600,000

Social reach

155,500

Social interactions
    testimonials

  • “i2i have been fantastic to work with and have confidently delivered this multi-disciplined promotion.”

    Aquafresh, Brand Manager

    • testimonials

  • “i2i have been a fantastic agency to work with and have a created phenomenal experience for iso-active. I am sure the consumers reaction matched ours.”

    Iso Active, Brand Manager

    • testimonials

  • “i2i did a fantastic job bringing Paula to life. The activity successfully reached a high proportion of mums and kids in a fun and engaging format. The campaign was an integral part of achieving 13.4% market share of the kids treats market within 9 months.”

    Paula, Brand Manager

    • testimonials

  • “From the outset, i2i understood what the brand needed to achieve, their professionalism and passion ensured that consumers were delivered the best possible MAOAM experience.”

    MAOAM, Brand Manager

    • testimonials

  • “i2i worked brilliantly and seamlessly with us to develop a campaign that simply delivered outstanding results. Truly remarkable given that we were two years behind other Olympics sponsors in our planning. Success despite the perfect storm – truly incredible!”

    General Mills, Olympic Project Director

    • testimonials

  • The Coeur de Cognac stand took everyone’s breath away. I have had emails from clients and visitors commenting on this. Coeur de Cognac was most certainly the talk of the event.

    Foodies Festival, Project Manager

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