Philips | Pop Up Shops

Philips wanted to create a sleek eye-catching pop up stand in Westfield Shopping Centre for one weekend at Christmas to showcase and sell their new Visapure facial cleansing device range to their target customers.

To entice consumers to the stand, a focal experiential piece was key.

i2i designed and built a sleek minimalistic pop-up inspired by the look & feel of Apple stores focusing on a white and blue colour palette with intricate illumination to the branding. The store was managed by a team of Philips Experts who could confidently educate consumers the benefits of Visapure to customers in the busy run-up to Christmas, maximising sales opportunities.

With three bespoke demonstration podiums showcasing the products and the features and one central demonstration counter complete with working sink, consumers had ample opportunity to trial the products before purchasing directly from the pop up and receiving a luxurious gift.

To showcase the key message ‘give the gift of radiant skin’ consumers could share their experience on social media using #PhilipsVisapure and receive a print-out via the branded gif booth, with a variety of fun props to personalise their gif.